Amari Moneé, the brand was established in the summer of 2016 with the goal to bring the essence of couture back to the forefront of fashion. Today’s world is being dominated by fast fashion. I found it incredibly important to remind people that fashion is also art. Fashion, particularly couture and custom garments, require so much love and attention to detail. The brand, Amari Monee, is an upcoming luxury and evening wear company.
We had an exclusive interview with Amari about future and fashion industry, that you can read here below:
How does your label position itself on the international market?
Thankfully I had the opportunity to show at NYFW, which helped me set my brand on a larger/international scale.
How the label was born and where we can find it exactly?
My label was established back in 2016 when I decided to fully pursue a career as a designer.
What do you think was the biggest challenge for you during the pandemic situation?
The pandemic only gave me more time to dedicate to my work. I was able to take a time-out from life and tunnel my focus on my creativity and designs. So in a backwards-way the pandemic helped my brand.
How do you want to achieve the long-lasting concept for your label?
I want all of my garments to be well made and tailored to perfection so there won’t be a need to discard of the garment.
How do you determine what is durable design?
This is a question I haven’t given much thought to.
What happens to those pieces that didn’t get sold?
I keep all my garments for future editorial purposes. There have been plenty of times when a garment from past collections is requested for a photoshoot.
How far do you go in terms of sustainability?
I try not to be wasteful when I make garments. I keep my fabric scraps and find ways to reuse them instead of throwing them away.
Where could you serve as a role model for others?
I want to use my platform to give other black creatives the chance to work in industry environments. I also want my platform to be a showcase of diversity.
How art industry nowadays can help more the creatives?
Art affects every person on a daily basis. For creatives that statement is amplified even more. There is always an ongoing dialogue between fashion and art.
Can you tell us a little bit about your references for the last collection?
My collection “Arrival” was inspired by Romanticism, both the art and architecture. At the time I was learning about it in my art history class at school and something about that era was incredibly intriguing to me. There was this juxtaposition between the architecture and the soft romantic art.
Which was the best-selling garment from your collections?
My blue gown “Moneé” seems to be everyone’s favorite.
What your label needs right now as a fine art brand in order to achieve the next goals?
My label needs exposure and opportunity in order to grow. Collaborating with creatives and industry professionals will help me get to where I want to be.
Which market are you interested in right now for your brand?
My target market is always the luxury/evening-wear sector of the industry. I am still figuring my way through what it would take for me to break-through and see momentum build up.