INTERVIEW: Karshif Adams About Streetwear Culture

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Innovative Designs – The main goal is to put the “fun” in functional fashion.

”We know that looking stylish can make your whole day better; that’s why we’re committed to being your source for the newest trends. We design clothing you love so you can focus on looking great!”


Interview with Karshif Adams, founder and CEO of the brand:

When did you first realize you wanted to become a fashion designer?

After seeing people’s reactions to my samples when I wore them. I decided at the moment that this was something I wanted. That feeling is just unexplainable.

If you could go back and tell yourself one thing before beginning your career what would it be?

Definitely would tell myself to start sooner and just always go with my gut feelings.



What is one thing you look for in the models for your campaigns ?

The only thing I look for is someone who feels comfortable in the clothes. I make clothes for everyone so there’s no particular group or specific type of models I look for. Hopefully the future brings the opportunity for us to use everyone as a model at one time or another.

How do you want people to feel when wearing your clothes?

Typically I want people to feel comfortable and be confident enough to feel sexy at the same time.

There is one important person in your life who pushes and motivates you to believe in yourself?

That’s a lil personal lol I have several I can’t be specific at the moment but they definitely know who they are. I’m more than thankful for their presence in life and on this journey.

How do you think a big brand should motivate their collaborators and team members ?

The idea of in house contest come to mind when I hear this question. Swapping roles is another tactic I like use to motivate.

Describe us you as a designer and how your feelings influence the creativity process.

I’m in a off set stage in my life as a designer I’m not here to match and be coordinated and fit into a category. I’m gonna stand out and be seen heard and hopefully appreciated. My feelings come out in my work it’s based off feelings people say I don’t have or express.


Would you like to involve other accessories designers in your future projects ?

That’s a definite YES, fashion is a collaborative art. Seeing what one creative mind makes. Always makes me question what if there were two but I still would want everything I make. To remain with low production numbers to keep its exclusiveness.

What do you think is the main mission of the co-branding concept?

The main mission is to reach people you wouldn’t normally reach. They may only follow or like one specific brand. So co branding gives you access to a whole separate fan base and potential customers.


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