INTERVIEW: Sustainable luxury with Nazarene Amictus

THE ART OF NAZARENE 

Nazarene Amictus is an unconventional luxury clothing brand for both man and woman, created by His Royal Highness Prince Iheanyi Njemanze of the Njemanze Royal Dynasty of the Eastern region in Nigeria. Nazarene Amictus clothing is influenced by clothing in Ancient Rome from early century BC.

”Our collections are created around significant events of early years of Christendom which shaped our way of life and spiritual truth during the ancient Roman rule; thus presenting itself as an ancient and modern realism based on ancient theme, innovation and biblical relevance.”

 

 

 

Nazarene Amictus philosophy is built on clothing in Ancient Rome and the handmade technologies available that these peoples mastered which led to the development of attire and fashion of many cultures. It is also built on the arts and craft philosophy in terms of design and style, which is likened to the story of the potter and the clay (JEREMIAH 18).

The Nazarene logo is synonymous with the ancient Roman Helmet” which represents the period in time or fashion era and the crucifixion nails that is captured in the alphabet “N” in Nazarene; thus reminding us of ancient Rome’s cruelty. Nazarene Amictus is trendy, smart, unique in style, exclusive and most of all exhumes a powerful aura when worn.

 

 

The power of Nazarene Amictus is non-secular; offering in general clothes of limited productions that is never to be re-created or its fabric reused in later times. Nazarene garments are tailored properly for a select few and hand knitted or seamed to create jagged edges or a friction effect around the neck and sleeves thus producing a likewise ancient clothing of early century BC.

”Our clothing style is extended to all classes of people but limited to those who are bold and fearless and to those that seek fashion exclusivity.

By creating a class tree, it becomes more difficult to satisfy many. Each collection is limited to 12 pieces in number and the concept of each collection is one off. Pre-order is available within the shortest timeframe. Repetition of designs and fabric is forbidden in Nazarene Amictus thus making research and art design exigent towards the selection of fabrics and expression of designs.”

INTERVIEW with Prince Iheanyi Njemanze for Trend Privé Magazine

 

When did you first realize you wanted to become a fashion designer? 

– When Kanye West introduced the Yeezy Collections. I could in many ways relate to the authenticity of his work. That was the decisive moment for me. It made me believe my work would be acceptable as well even if it took a longer time. 

Define sustainable concept nowadays in fashion industry in five words.

– Eco-friendly, durability, cross gender, timeless, daring.

If you could go back and tell yourself one thing before beginning your career what would it be?

– Trust and believe in yourself. 

What was the biggest rookie mistake you made when just starting out? 

– I haven’t recorded any. I thank God for that .

What is one thing you look at the models for your campaigns?

– Attitude.

 

What role do you think social media plays in fashion today?

– I would say it has its advantages in terms of reach. It’s a world of dice where it could be a win-win or otherwise. You never know who is watching and who might be interested. What matters the most is the creativity and quality of work you put out. The downside is the false hope social media presents cos many times, the praise and attention gotten from social media is only mere hope but in reality and in my opinion with respect to my experience so far, it is 1-20% of the hard work. This applies to both buying and marketing.  

What is your favorite and NON-favorite part about being part of the fashion industry?

– The runway for me is a total satisfaction and my favorite part. It’s like the arena and the models are the gladiators while the media and guests are the mob or citizens. 

– The non favorite part is the uncertainty that comes with whether you are or you are not getting the right exposure.  

How do you want people to feel when wearing your clothes?

– Free, bold and covered.

 

Can you tell us how your brand makes a difference in fashion industry?

– I believe the philosophy that my brand is built upon is a huge difference; it is organic and rich with spiritual inspirations. It is not just a mere clothing, it is powered by ancient scriptural messages. 

What do you think is the biggest challenge for a fashion designer?

– Originality in creating and steady financing. As a true designer, you can’t stop creating and the constant creating comes financing. 

There is one important person, in your life, who pushes and motivates you to believe in yourself?

My mother of blessed memory.

How do you think a big brand should motivate their collaborators and team members? 

– Providing sufficient and sustainable opportunities. 

How do you think sustainable can play an important role in fashion industry? 

– It will encourage practicality with respect to the use and choice of materials and design concept .

 

Describe us you as a designer and how your feelings influence the creativity process? 

– I am like the potter that forms and reworks vessels with Clay. A reference from the Book of Jeremiah Chapter 18 [KJV]

– My feelings have little or no effect in the creative process. Although I would say that as a person, my character and belief is already formed. These are the very two elements that influence my creativity process. 

Would you like to involve other accessories designers in your future projects?

– Yes

What do you think is the main mission of the CO-BRANDING concept ?

– Wider reach and acceptance with risk mitigation.

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