When you own a Graciela Huam piece, you will experience high-end products and the softness from the finest Alpaca wool. It’s important to mention that we are committed to not only create but to do it responsibly.
”WE ARE PART OF THE SUSTAINABLE FASHION MOVEMENT. WE BELIEVE IN PRODUCING FAIR TRADE AND SUSTAINABLE KNITWEAR, AND EVERY SINGLE PIECE REFLECTS THESE PRINCIPLES.OUR COMPROMISE IS NOT ONLY TO THE CUSTOMER BUT TO EACH PERSON INVOLVED IN THE MAKING OF EACH GOOD WE SELL. WE ARE PROUD TO TREAT EVERYONE FAIRLY AND DELIVER TO OUR CLIENTS THE BEST QUALITY OF ALPACA, BABY ALPACA, PIMA COTTON AND ORGANIC COTTON.”
– GRACE HUAM, FOUNDER + CEO OF GRACIELA HUAM
In fashion industry, there are so many options, but Grace Huam works hard to make every piece of her Peruvian knitwear stand out from the others. We invite you to get to know the high-end fabric alpaca clothing. Made in Peru and designed in the Netherlands, the brands offers its Alpaca and Pima cotton clothing in the EU and Worldwide.
DISCOVER NOW THE EXCLUSIVE INTERVIEW WITH GRACE HUAM x TREND PRIVÉ MAGAZINE:
When did you first realize you wanted to launch GRACIELA HUAM?
I am fascinated by the food and fashion industry. Creativity has no limits and constantly challenges you, since there is a lot of competition. Also, I always wanted to start my own business, so I did choose the fashion sector. My love for high end design and crafts made me to create a responsable and honest brand. Also, I wanted to build a connexion between Peru and Netherlands to Europe.
How do you manage the creativity process exactly as it’s really challenging to design and create sustainable garments?
We continue working to become 100% sustainable. There are procedures that we must improve. But our work is very manual so it tempts us to be able to create without limitations. Working with threads is challenging since my artisans start from scratch by having to connect the design and concept tab of the designer to the garment. Particularly, I give them a lot of freedom since it is not always exact to the technical design, since it is important that it has its handmade touch. In the end something wonderful and cool always comes out.
What was the first job of your life and how did you land that position before launching GRACIELA HUAM?
I am a publicist and worked in media agencies in Peru and Argentina. Then I specialized in Marketing and worked in global food companies, and in parallel I worked as fashion freelance sourcing agent specialized in knitwear. So, I landed to this current position for my desire to show that Peruvian fibers such as Alpaca, are not only to create souvenir items like sweaters or ponchos, but we can show the world how tradition, crafts, innovation and high-end design can create truly masterpieces. I wanted to become an ambassador for my country and to be able to showcase its resources in connection with contemporary European-multicultural design.
What was the biggest rookie mistake you made when just starting out?
Not knowing my audience well. And be confused in which position to settle. I cannot offer my clothes to someone who is only looking for prices. I understood it and although I have been tempted to lower my prices that implies reducing my costs and going against my values. No one from my team or suppliers should be affected.
If you could go back and tell yourself one thing before beginning your career what would it be?
Develop your patience and never lose perseverance.
What’s the main impact of social media in fashion industry in both ways, fashion buying and brand marketing?
Being informed in real time. That of discovering talents, that of unconsciously seeking references, being addicted to the new and constantly changing.
What is your favorite and NON-favorite part about being part of the fashion industry?
I am addicted to learning, I love that every day I learn something new and different. It keeps me alive and active. And my NON-favorite my lack of time. I usually organize my day as entrepreneur and mom of a baby. But sometimes I need more than 24 hours.
Can you tell us how your brand makes a difference in fashion industry?
Graciela Huam plays with 4 fundamental pillars in the creation of its designs: superb quality, innovative craftsmanship, sustainable lifestyle and traditional techniques handmade of knitwear in Peru, using only the most exclusive raw materials include Peruvian Alpaca, Baby Alpaca, and the sought-after Pima Cotton. The results are versatile and playful collections of knitwear, high end craftsmanship Alpaca pieces in a contemporary and street-style.
What do you think is the biggest challenge for GRACIELA HUAM?
And be 100% honestly sustainable offering affordable prices and! be cool, all at the same time!
Define sustainable concept nowadays in few words.
A way to choose good, of being informed and taking action, not thinking only of yourself and being open to new proposals.
What role do you think social media plays in fashion today?
As a key communication channel, having the ability to maintain constant contact with the public, making it the perfect tool to spread the actions of a brand, build awareness and sell its products.
How do you want people to feel when wearing GRACIELA HUAM?
”I want they feel confident and original. Because they are using an authentic piece of crafts art.”
– Grace Huam
There is one important person, in your life, who pushes and motivates you to believe in yourself?
Yes, but they are two. My daughter Cher and my boyfriend. They are my light.
How do you think a big brand should motivate their collaborators and team members?
Sharing the successes and mistakes in team meetings. It is the best way to get to know more, learn and encourage each other.
How do you think your brand can play an important role in sustainability?
Committing ourselves to peacefully co-existing with nature. Fairly value the work of our collaborators and respect our resources. Sustainability is not just an “organic” garment, it is a simple choice of a lifestyle that generates positive impact in the world.
What do you think about the opportunity of selling your collections online nowadays?
It is so without limitations, since there is no rule or limit that allows you to create business opportunities. Selling expands to new channels and we are challenged to create reliability, clarity and visuality through a screen.
Imagine that you must write a letter to your FUTURE SELF. What would you write?
Would only tell me, how does it feel not to have given up on your goals? 😉