NESSY KHEM eyewear is timeless and bold brand created for strong characters-legends in nay domain who leave their marks on the world with a sense of purpose, thoughtfulness, and authenticity.
LAUNCHED IN 2018, NESSY KHEM BEGAN WITH A VISION TO BRIDGE THE GAP BETWEEN CLASSIC AND FASHION-FORWARD STYLES WHILE UNCOMPROMISING IN ITS DELIVERY OF QUALITY, DETAIL AND INDIVIDUALITY.
“AS A DESIGNER, I WAS PARTICULARLY DRAWN TO THE POWER EYEWEAR HAS IN REFLECTING ONE’S MOOD AND ACCENTUATING ELEGANCE, NO MATTER GENDER, OCCASION OR PERSONAL AESTHETIC. AFTER MOVING TO NEW YORK CITY, I WAS STRUCK BY HOW ESSENTIAL IT IS TO OWN A PAIR OF SHADES THAT CAN BE USED TO NAVIGATE EVERY SITUATION YOU’RE THRUST INTO WHILE LIVING IN A BUSTLING CITY. THUS, MY VISION FOR FUNCTIONAL EYEWEAR THAT NEVER COMPROMISES ONE’S CHARACTER AND UNIQUE STYLE, GAVE BIRTH TO THE FIRST COLLECTION OF NESSY KHEM EYEWEAR.”
– NESSY KHEM
An interview with NESSY KHEM for Trend Privé Magazine
When did you first realize you wanted to become a fashion designer?
I wanted to become a designer when I realized I couldn’t find what I wanted in the market. My love of eyewear was growing, and my collection of vintage sunglasses was expanding. I thought “What a better way to enter the fashion industry by creating something I already loved?” That’s when I chose to make Nessy Khem.
Define sustainable concept nowadays in fashion industry in five words.
Circular | Protect the environment | Better economy | Better ecology | New culture
If you could go back and tell yourself one thing before beginning your career what would it be?
Keep going! Never stop creating and always write down what’s in your head. Whenever I get stuck on a concept or idea, I learned that putting it down on paper will stop tormenting me and help me think my idea through.
What was the biggest rookie mistake you made when just starting out?
I made the mistake to gather too much information and advices from wherever I could, and probably got a little confused. I learned the hard way that if I wanted something, I had to get it myself, listen to my intuition. That’s when I decided to do my own research, took a plane for Japan to explore and find the best factory. It took me a lot of courage to go alone, but I feel this is the way, any amazing story start like that no? 🙂
What is one thing you look at the models for your campaigns?
Though it depends on the collection, I mostly look at the models’ face structures. Each sunglass is a different shape, so I always make sure to mix and match the sunglasses on different models’ faces to see the best fit.
What role do you think social media plays in fashion today?
Social media is a great fast tool for connecting with people by sharing your creativity in real time. My philosophy is to put out quality content over quantity. Social media has completely changed the game for creatives; anyone can control the image of their brand at a tap of a finger.
What is your favorite and NON-favorite part about being part of the fashion industry?
My favorite part of the fashion industry is being in New York and being inspired by the street itself! New Yorkers have so much style that I get an inside look in the trends of tomorrow. When I arrived here ten years ago, I was amazed by all the different personalities I saw. I felt like I was free to be anything I wanted!
My non-favorite part of the fashion industry is probably how seasonal it is. Specifically, for accessories like eyewear, we don’t need scheduled seasons since eyewear is always needed. For me personally, I am always where the sun rises and shines.
How do you want people to feel when wearing your eyewear?
I want them to feel like my eyewear is the exact accessory they need—one that complements the rest of the outfit, or an outfit that will complement your face. I want NESSY KHEM to remind people that they are unique wearing a designer who think quality and for them to exude confidence while rocking it. I want them to think “of course I wear Nessy Khem because I am not just someone who wears sunglasses, I am different, I am a legend in my domain.” As humble as that! 🙂
Can you tell us how your brand makes a difference in fashion industry?
It took me a while to find a way to stand out from other eyewear brands and differentiate myself so that my chain was not attached to a piece of plastic. Thus, I developed Nessy Khem’s elegant detachable chain so that the wearer could have two accessories in one with a unique, luxury presentation, elevating your face like a perfect jewelry.
What do you think is the biggest challenge for a fashion designer?
The biggest challenge for a designer is learning how to balance all the hats on one head. In a time where social media dominates, you want to establish yourself not only being a designer but also being a personality. This isn’t always the easiest. I am a pretty private person, so I like to design eyewear that does the speaking for itself.
There is one important person, in your life, who pushes and motivates you to believe in yourself?
I have to say I am very lucky to have amazing and supportive friends and family around me. They never stop pushing me, and always support me by asking me where I’m at with my work and how they can help. My younger sister is a good judge, she has such a strong opinion, no surprise there.
Most importantly, it is the work you do inside of you— pushing yourself to make each day count. Even if sometimes you are not at a 100%, you need to be constantly working on something, on the ideas, and to keep moving. I see it like a pyramid: the more I build, the more I see the base and foundation of Nessy Khem being solid. I always keep this mindset with me.
How do you think a big brand should motivate their collaborators and team members?
However big the brand is, one must be self-driven. If one is excited about a project, they should inspire their team by sharing their ideas with them. At the end of the day, nothing is made alone. You are working with them and sharing the hard work and success.
How do you think sustainable can play an important role in fashion industry?
It is fundamental that we change the way we buy fashion. Trying to be sustainable is an opportunity in itself for all of us to become more creative by revamping and playing around with used clothes to give them a new life. I always play with my vintage and have so much fun being inventive by adding and cutting.
Describe us you as a designer and how your feelings influence the creativity process?
As an intuitive person, becoming an entrepreneur, a designer, and a creative was inevitable. But when I was starting out as a young designer, channeling my personality was a challenge. I had to learn from my mistakes, and understand what it meant to be a Boss, and moreover a Woman Boss.
My creative process starts from what I see, and then I think through how I can make it better. What I create needs to suit me before I bring it to others—not the best business model — but feeling confident about what I create is a question of taste, of style, my specific mood when I wear the prototype. Every piece needs a story, a music, a dance.
Would you like to involve other accessories designers in your future projects?
For sure! I have been waiting to have the brand organically evolve on its own first. But now I am looking forward to connecting with my favorite designers and have some fun brainstorming ideas.
What do you think is the main mission of the CO-BRANDING concept?
Co-branding for me is two sets of minds, two teams sharing knowledge and tips to make a common product. The project should smell like the essence of both brands and get incredible unique results.