The artist Inga Strause – Godejord developed her skills through handcrafted work on fine fabrics like silk and was influenced by nature and by the society that surrounds us, our conversation with her emphasized the importance of inspiration, focus, intuition and perspectives.
Inga Strause-Godejord has her personal atelier and her silk scarves line and maintains an original handcrafted ark on silks and an unconventional attitude.
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An interview with artist Inga Strause – Godejord
When did you first realize you wanted to become a fashion designer?
As far as I can remember, I have always been drawing and have known that I will be an artist. Indeed, my academic degree is as a painter. However, my road to painting on silk has been lengthy. I am among the artists who do not wait for inspiration to motivate them, rather I believe that the unique IMAGINATION of the artist is the key for artistic growth. Thus my imagination is the most important component of my personal creative process. I do a lot of sketching before I tackle the actual painting on silk. Before I start painting it is also essential for me for my studio to be organized and quiet, for there to be an emotional calmness and plenty of light. Brushes must be clean, dyes organized, and the silk perfectly stretched on the frame.
Define sustainable concept nowadays in fashion industry in five words.
I think that “sustainable concept” can be defined in one word: NEEDED.
If you could go back and tell yourself one thing before beginning your career what would it be?
Listen and learn from others, but do that which you believe in and that feels right to you!
What is the one thing you look at the models for your campaigns?
When model Zanda Briģe, my brand ambassador, noted with humor, that she has a wide face and a prominent jaw, I replied that that is exactly why I chose her to be my brand ambassador! That is the humorous side. Seriously, I must personally connect with the model, understand the model. The model must have a distinct personality, suitable character, otherwise we can not collaborate.
There is one important person, in your life, who pushes and motivates you to believe in yourself?
My designer and artist friends and their viewpoints are very important to me. However, only I can push and motivate myself to believe in my work and to believe in myself.
How do you think sustainable can play an important role in fashion industry?
Sustainable should not play a role, sustainable should be the daily standard.
Describe us you as a designer and how your feelings influence the creativity process?
As an artist, establishing the right mood, in my case a peaceful, unhurried atmosphere conducive to reflection is essential. Sometimes that amount of time needed to properly prepare for work is longer than the time spent working.
Would you like to involve other designers in your future projects?
Yes! Most certainly! It would be wonderful to work with a designer whose collection my silk pieces could complement.