Maturos Martin launched her very first collection in the Fall of 2018 focusing on Women’s apparel that is effortless and versatile. Her thoughtful designs are transformative and interchangeable with the focus on wearability and longevity.
As a designer and a daughter to an environmentalist, Maturos wants to use this opportunity to influence the fashion industry’s social and environmental responsibility through smart design to create products that can have multiple lives.
Every garment is designed and made in NYC to ensure the highest quality production while upholding ethical fashion practices.
MATUROS New York captures the essence of lux-leisure with unexpected elements, creating stylish, versatile and current staples that embrace the now in a sophisticated manner. Bridging street sensibility with femininity that is effortless, chic and cool. All Made in New York City.
AN INTERVIEW WITH MATUROS MARTIN
TPM: When did you first realize you wanted to become a fashion designer?
At the age of 5 when I started sketching and obsessively playing with paper dolls. But I actually didn’t pursuit it until much later. After working in the retail industry for over 14 years, I felt ready with my experience to finally go after my passion.
TPM: When did you land your first internship and what was the most valuable thing you learned from this experience?
I actually never interned but wish that I did. I went straight to work but had a few amazing mentors along the way.
TPM: What was your first job out of college, and how did you land that position? Define sustainable concept nowadays in fashion industry in five words .
A freelance graphic and web designer for a non-profit company. I got the position based on my portfolio and work samples.
TPM: If you could go back and tell yourself one thing before beginning your career what would it be?
To negotiate and never take the first offer. Don’t be desperate.
TPM: What is one thing you look at the models for your campaigns?
TPM: What role do you think social media plays in fashion today?
It plays a significant role in cultivating brand image and awareness. It allows brands to connect directly with customers and can be used as a tool to gather feedback and data.
TPM : What is your favorite and NON-favorite part about being part of the fashion industry?
Designing and creating is my favorite part. The non-favorite part is the unethical pratices in child labor and excessive fabric waste.
TPM: How do you want people to feel when wearing your clothes?
Modern and confident.
TPM: Can you tell us how your brand makes a difference in fashion industry?
We focus on ethical fashion and sustainability. Everything is made in NYC to ensure quality and made to last. We intentionally limit our production to control waste.
TPM: News on the way regarding your next collection?
Expect to see more design risks.
TPM: What do you think is the biggest challenge for a fashion designer?
Understanding how to run a profitable business and sustain sales.
TPM: There is one important person, in your life, who pushes and motivates you to believe in yourself?
My mother. She is my biggest role model who taught me everything from buidling a stong work ethic to being fearless.
TPM: How do you think a big brand should motivate their collaborators and team members?
By empowering each other to make decisions that can influence the fashion industry’s social and environmental responsibility.
TPM: How do you think sustainable can play an important role in fashion industry?
It can start shifting consumer purchasing decisions to help create a cleaner environment.
TPM: Describe us you as a designer and how your feelings influence the creativity process?
I design better when I am not under high stress. I give myself enough time and follow my own pace and let it happen organically by sketching everywhere and whenever my mood strikes.
TPM: Would you like to involve other accessories designers in your future projects?
Absolutely. I love collaborating with other brands.
TPM: What do you think is the main mission of the CO-BRANDING concept ?
To open new complementary markets and get brands in front of new potential customers.
TPM: How fashion PR agencies can help more the brands and what skills a good fashion PR should have in your opinion?
Assist new brands with sales and distribution strategy that is tangible and realistic. A good PR should have a strong and creditable network.
TPM: What designers inspire you and why?
I am big fan of Japanese designers like Issey Miyake and Watanabe. They have a strong design point of view and developed their own innovative techiniques that are groundbreaking.
TPM: There is anyone special who would like to meet in person?
I would love to meet Rebecca Minkoff. I respect her story and how she runs her business from the ground up. I would love to have her as my mentor.
TPM: What do you think about the opportunity of selling your collections online nowadays?
It ’s easy for new brands to launch an online store but it’s far more difficult to drive traffic that will ultimately translates into sales. People are more weary to buy when they are not familiar with your product. So it is important for a new brand to have a store presence to gain consumer trust.