London-based hyper streetwear brand DB Berdan brought the urgency of the Climate Change emergency to LFW this season, using their distinctive brand of genderless sartorialism to showcase fashion as a social statement.
“Scan to Escape” merged the real with the virtual, with prints of scannable QR codes to link us to a digital reality. AW20 featured sustainable materials in hi-tech designs, making extensive use of advances in environmentally-friendly fabrications.
Founded in Istanbul by Deniz and Begum Berdan and inspired by social rights movements, DB Berdan is a story-driven brand that references underground culture and performance art in their bold collections. The brand has become synonymous with vibrant colour and bold prints, peppered with elements of sardonic humour.
Statement cinched asymmetric cuts were paired with activewear shapes, finished in futuristic materials and laser cut tailoring. We saw unexpected silhouettes in oversized hoodies as floaty frocks, reclaimed textile trousers, and asymmetrical dresses in futuristic satins.
AW20 was a statement about the future of our planet in crisis, exploring sustainability and a move towards Zero Waste through jointed silhouettes utilising waste fabrics, and a commentary on the double standards of greenwashing and tokenism within the fashion industry.
The brand gave us statement streetwear takes on the trench coat in sustainable denim (a collaboration with Turkish denim mill ORTA), and trimmings in dayglo neons against olive greens and camo prints in everything from sporty outerwear to ruched frocks and off-the-shoulder utility dresses cinched tightly at the waist. Athletic silhouettes were paired with semi-deconstructed tailoring and touches of corsetry, in the label’s signature bold fashion.
Words by Lucie Dhog
Images gallery by Getty