The brand Diana Caramaci was established in 2017 by the Designer herself with the winning of the Young Designers on Stage contest at Bucharest Fashion Week. The brand is on the up-and-up since then due to its unique designs and received various invitations to showcase the collections on national and international runways such as New York Fashion Week, Vienna Fashion Week, Oman Fashion Week, Feeric Fashion Week, Chisinau Fashion Week, Bucharest Fashion Week and Emerging Talents during Milan Fashion Week
The style of a Designer is her signature and by that means, Diana Caramaci tries to create artworks with every clothing piece. Her designs are unique pieces, slightly extravagant, trying to highlight each women’s silhouette and peculiarities. Having this fact in mind, it’s easy to recognize the fact, that the Diana Caramaci clothing pieces are created especially for the confident and powerful women.
The fabrics used for the Diana Caramaci creations are natural fabrics that infuse fluidity into garments, and they gain an added value by the unique cuts. Silk, embroidery, taffeta, jacquard, are few of the examples of the fabrics that are used to reflect each client’s style. To sum it up, each woman is intended to wear her own personality.
AN INTERVIEW WITH FASHION DESIGNER DIANA CARAMACI
TPM: When did you first realize you wanted to become a fashion designer?
I discovered my fashion sense and the attraction I had towards fashion designing and styling, when I was around 10 years old. I used to dream about designing clothes, to make sketches with clothing pieces and had notebooks full of drawings starting with that age, without actually realizing that I wanted to become a fashion designer. Almost 17 years later, I made that dream come true and became a Fashion Designer.
TPM: When did you land your first internship and what was the most valuable thing you learned from this experience?
My first internship was in a completely different field, in the National Bank of Romania in 2013. It didn’t have anything to do with fashion, but it helped me developing my logical and mathematical skills, which definitely helps me nowadays managing my business.
TPM: What was your first job out of college, and how did you land that position?
My first job was in one of the BIG 4 accounting companies during my studies in Munich, Germany. I worked there in the auditing department, because economics was the main field of my studies and I was really into this field.
TPM: Define sustainable concept nowadays in fashion industry in five words.
TPM: If you could go back and tell yourself one thing before beginning your career what would it be? What was the biggest rookie mistake you made when just starting out?
I don’t know if I could call it a mistake, but I would have started earlier doing fashion design. But if I look at it from a different perspective, I could say that all things happen when they are meant to be.
TPM: What is one thing you look at the models for your campaigns?
I look for expressive and charismatic models, who can wear my designs with confidence to conquer my target customers.
TPM: What role do you think social media plays in fashion today?
Social media is an important tool in fashion, moreover if you own a business in this field. It became so much easier to get visibility and brand awareness through social media.
TPM: What is your favorite and NON-favorite part about being part of the fashion industry?
My favorite part is that I can express my imagination on paper, through my sketches and that I can get to see a final result of my creativity. I don’t know if I have a NON-favorite part. I try to take the best out of everything.
TPM: How do you want people to feel when wearing your clothes?
I want women to feel confident, powerful, aware of their femininities and to be able to express their personalities through their looks.
TPM: Can you tell us how your brand makes a difference in fashion industry?
My brand reflects unique designs, slightly extravagant, which can be easily fitted into both casual and elegant styles, depending on styling and accessories. I don’t keep track of patterns and yearly trends, but I do focus on various women features, so that I can create pieces for everyone.
TPM: News on the way regarding your next collection?
Definitely! My Fall-Winter 20/21 collection was showcased on February 22nd during Milan Fashion Week at Palazzo Visconti, Milan. On this occasion, I invited everyone to take a look at it and get the latest news on it.
TPM: What do you think is the biggest challenge for a fashion designer?
The biggest challenge is to train the creativity and have always inspiration to create something new and unique.
TPM: There is one important person, in your life, who pushes and motivates you to believe in yourself?
Yes, this would be by mother, who always believed in myself and was always confident that I took the best decisions in life.
TPM: How do you think a big brand should motivate their collaborators and team members?
A big brand should motivate them by including them in the production process and make everyone aware that the final product is a result of everyone’s work.
TPM: How do you think sustainable can play an important role in fashion industry?
Fashion could be made in a more environmentally friendly manner, in high quality, on one hand, and on the other hand, the consumers could bring their own part in making fashion sustainable by taking good care of the pieces, making them last longer, redesigning pieces and in the end donating them, recycling them or handing them to second hand shops.
TPM: Describe us you as a designer and how your feelings influence the creativity process?
Creativity is always based on feelings and what something can impregnate you with. Creativity is always subjective and reflects a part of me, a part of who I am.
TPM: Would you like to involve other accessories designers in your future projects?
Sure, I already involved an accessories designer in my recent campaign, who is at the very beginning, because of the unique designs and I like to bring always something new in my visuals. I would do this in the future as well.
TPM: What do you think is the main mission of the CO-BRANDING concept?
Co-branding is an alliance who could help brands on a marketing side, reaching a broader area of consumers. I think this can be used best from a financial point of view, in matter of business.
TPM: How fashion PR agencies can help more the brands and what skills a good fashion PR should have in your opinion?
The fashion PR agencies can help by building a brand image, promote it, getting brand awareness. The skills of a PR agencies depend on the goals of the brand.
TPM: What designers inspire you and why?
Dolce & Gabbana inspires me very much due to their inspiration and the artworks they create every time. They create more than clothing pieces, I find their designs to be artworks and from my point of view, it would be the only brand that creates such amazing art.
TPM: There is anyone special who would like to meet in person?
I would say Olivier Rousteing, because at such young age he could accomplish such amazing things with his designs.
TPM: What do you think about the opportunity of selling your collections online nowadays?
Online selling has its pros and cons. On one hand, it’s good that the audience is broader through online platforms and it’s easier to reach more customers, but on the other hand, the designs look often different in pictures than live. I use unique garments which have some details that maybe are not so visible every time I picture them. I also have a showroom, so that customers can come and see the pieces live.