Jennifer Moica, Italian young designer, born and raised in NRW,  North-Rhine Westphalia, Germany, showed from an early age the passion for creating and drawing. This passion lies in the families DNA. Her grandmother, from Sardinia, had a love for sewing and tailoring for the whole family and friends. Jennifer attended the AMD Academy for Fashion and Design in Düsseldorf. During Fashion Design study she improved her skills, creating and developing a design concept and showed a lot of passion and determination. Meanwhile she did presentations and presented her collections and works on the runway, amongst which in 2011 and 2012 won twice the „Fresenius New Talent Award 2011 in Fashion Design (B.A.)“ and the year after the  „Fresenius New Talent Award 2012 Fashion Design (B.A.)“.

After her work experience in Düsseldorf and London, she decided to start a label from scratch, so in 2015 she opened her first online store and JEN MM DSGN brand.


TPM: When did you first realize you wanted to become a fashion designer?
Since I was very young I already knew what I wanted to do. I wanted to do

So in school art, music, languages and any other subject I had at school I was really fascinated by. And so I decided really early that I wanted to become a fashion designer. Maybe because I liked drawing, art and design fashion is also a field that is creative and where you can express yourself. I never changed my idea about it and stuck with it since always. For me it was natural to chose this creative field and wanting to become a fashion designer.

TPM: When did you land your first internship and what was the most valuable thing you learned from this experience?

During my studies I always did internships at companies and at fashion design studios because I wanted to learn as much as possible, to gain work experience and don’t wait till after uni. My first internship was at a fashion company and it was a good start to see how the fashion industry works. Of course an intern can’t always do what he or she hopes or wishes to do straight away but it was quite fun though. By the time I was there I realized that fashion is a constant development, you have to be careful of every detail and teamwork and to take on board every feedback as positive or negative it might be. Because every detail matters to make you grow and work better or be better the next time and also in future. I am more of an observer and I try to absorb everything I see. Every internship is different, depending on where you are, company or studio, there are different working schedules and methods.



TPM: What was your first job out of college, and how did you land that position?

After college I did kept on doing internships as this was very important to me back then. After a while I realised that I wanted to work on my own ideas. After the positive feedback that I received, I slowly created JEN MM DSGN.

TPM: Define sustainable concept nowadays in fashion industry in five words .

Conscious, quality materials, ethical, reusable and environmental .

TPM: If you could go back and tell yourself one thing before beginning your career what would it be? What was the biggest rookie mistake you made when just starting out?

If I could go back and tell myself one thing I would say that it is a hard way but it’ll be worth it. I guess everyone is afraid when you going to start something new or you’re just unsure about something that you don’t know enough and think you need more experience. But it’ll be fine. You just have to go with it to know how it is going to be. I can’t think of a big mistake I could have made when starting but I guess everyone does mistakes, as small or as big they are. I think they define ourselves for later in life and teach us what we can do better and what we should just let it or leave it be.



TPM: What is one thing you look at the models for your campaigns?

Probably it would be the face because it shows the diversity, the uniqueness and the character of a person and if she or he is the person that I see imagining wearing my designs. Lately I’ve been working with a model that captures that very well for my designs.

TPM: What role do you think social media plays in fashion today?

It is not only a way for a brand to reach their target market or costumers, to update on news or on new lines or collections. Social media in the fashion industry nowadays has the power to influence people on their lifestyle. So I think it is very important to see and take care of what kind of message or how something is going to be perceived by others.



TPM: What is your favorite and NON-favorite part about being part of the fashion industry?

Not everything is easy. Having access to the fabrics sometimes is difficult. Even being present on some events is difficult although there are so many that support young designers around the world. And it is a shame sometimes when I can’t take on that possibility.

They have to feel comfortable and confident in wearing the piece, also unique and happy. Every product is handmade and almost every piece is a one-off pieces. Once someone said, when wearing my designs one can feel the difference and see oneself not in the usual outfits but different to other clothes they wear and they also feel good wearing them. Hearing that is really satisfactory and it is what I intended to do with my clothing.

However I am happy and always excited to be part of the fashion industry and when I have the possibility to show my collections.

TPM: How do you want people to feel when wearing your clothes?

They have to feel comfortable and confident in wearing the piece, also unique and happy. Every product is handmade and almost every piece is a one-off pieces. Once someone said, when wearing my designs one can feel the difference and see oneself not in the usual outfits but different to other clothes they wear and they also feel good wearing them. Hearing that is really satisfactory and it is what I intended to do with my clothing.

TPM: Can you tell us how your brand makes a difference in fashion industry?

I do create and design clothes myself and I want them to be well made, good wearable quality design. As a collection takes time to create, it’s existence of them are unique, rare and limited, as they are handmade. So buying a piece of JEN MM DSGN means wearing a piece that the person behind the brand and the one who created the clothing is the one and the same. You know who has done, for example the jacket you are wearing or the trousers you are wearing every day unless some other clothing where the production and the people who are behind and it’s origin is uncertain. I hope that this message gets through.

TPM: News on the way regarding your next collection?

My new collection will be out soon. It is going to be a high-end urban wear fused with a strong edgy-chic style. It’ll be about to be strong and courageous to get over and overcome our shadow and fears.

 TPM: What do you think is the biggest challenge for a fashion designer?

I think a fashion designer should always be innovative and be in a constant inspiration. Lacking that would be a big challenge. A Designer should make sure that he is to be up to date and have new ideas. Ideas that appeal their target market and something that is different from other lines or products.

TPM: There is one important person, in your life, who pushes and motivates you to believe in yourself?

Besides of friends, my family motivates me and pushes me to believe in myself. They’re also very supportive since I started to study fashion.

TPM: How do you think a big brand should motivate their collaborators and team members?

As I am a small brand with not many team members, I think a big brand should create a positive work environment, set goals that are clear for every team member, make sure that everyone gets along well together and getting payed reasonably.

TPM: How do you think sustainable can play an important role in fashion industry?

I think they should deal better with dead stock as the fashion industry has a big impact on our environment and the world. Maybe even using fabrics that don’t have toxins or any other chemicals in it that are harmful and also looking for solutions to reduce water and waste to make sure that the impact on our environment gets reduced.



TPM: Describe us you as a designer and how your feelings influence the creativity process?

I am more of an arty-kind of person so I don’t have a specific source of inspiration. I can be inspired by all different sorts and things, what I see, hear or read. Inspiration is everywhere for someone more than for others. It can be something odd you’re spotting somewhere, a painting, a sound or an experience or also a feeling. The feelings of a certain experience or the feeling for a certain theme I am working in, I try to convey in the collection and the pieces I create for it. In my first collection I did try to convey the feeling of when being around, in between and amongst the crammed streets of people of a city I’ve been to, where sometimes you barely can walk in the pace you wish, for me it felt like a tiny piece among a thousand of faces you don’t know. In that moment like a shadow, in a way, the feeling of unknown and anonymous by others came upon me. A shadow wandering from place to place. Fearless, fierce and curious. I wanted to capture that feeling in that instant and transmit it into my clothing. Surely not everyone might feel the same as I do when seeing the pieces or collection. I think it is like in art or a painting. Anyone has different feelings and thoughts admiring a picture as we are all different.

I believe a creative process can differ as well as inspirations do. It can’t be forced to go through one strict plan all time.



TPM: Would you like to involve other accessories designers in your future projects?

I would welcome the opportunity if other Designers want to collaborate with me. Maybe working together with shoe designer or jewellery designer would be very interesting.

TPM: What do you think is the main mission of the CO-BRANDING concept ?

I think the form of Co-Branding is two brands reaching one aim, adapting on the changing of the market together and to grow their product revenues, as well as working together on joint advertisement, on sales and to reach mutual benefits.

TPM: How fashion PR agencies can help more the brands and what skills a good fashion PR should have in your opinion?

I haven’t that much experience with agencies but I think fashion PR agency helps a brand to reach a higher audience, to locate its market and find the right retailers for the clothing brand. A good fashion PR should help a designer or brands to promote their products/clothing through media, socials and events or do collaborations between the brand their promoting, between influencer or celebrities. Also by creating a strong image of its client. To do so I think a fashion PR should know about the trends that are now and so that people are going to notice the promoting brand.



TPM: What designers inspire you and why?

As I am kind of an arty person so people that inspire me are mostly painters, musicians, writers, thinkers, … artists of different creative fields who inspire me in their work and the way they think. I like to be inspired by anything or anyone. I love and get inspired by a lot of designers. Alexander McQueen is one of them. Now Sarah Burton designs for McQueen but his designs, his vision, the way he presented his work on the runway were extraordinarily brilliant. He was unique. He created a world an illusion where you could not only see but also feel what he wanted to convey with his collections. Like diving into his mind. He was and still is one who influenced me a lot. I love the style, aesthetics and their silhouettes, detached from the traditional ideal of beauty which is really inspiring. I also love the world of Gareth Pugh. Every silhouette has a very strong statement. And I do like Vivienne Westwood. An amazing woman, who gets inspired by art, historical epochs, culture and is also a political activist and fights for environmental issues.

TPM: There is anyone special who would like to meet in person?

I don’t know but there are a lot of people I would love to meet, that inspire me like in music, fashion, art , design (etc.) and people who I can still learn from. It would be great to meet the ones I mentioned before.

TPM: What do you think about the opportunity of selling your collections online nowadays?

Not everything is as easy as some people think it is, so this a good way and opportunity for designers above all for young designer to sell and showcase their collections online. I do also sell and showcase my work on online platforms. I think as a young designer and a young brand it is important to show your work wherever you can and be visible when you get the possibility to do that. Presence is essential to show what you can do, even if it is online. But I also think selling online is not all. People also want to touch, to see and to feel or try it on straight away, if they like one piece buy. It is also very important to showcase in a showroom or selling them in stores. I think those two things go hand in hand.

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