mfpen Autumn/Winter Copenhagen Fashion Week 2020

Taking the words minimal and basic and turning them into something utterly fabulous is no easy feat… and mfpen has miraculously accomplished not only this, but also the kind of uncaring cool that even the coolest of us aspire to. Roll out of bed cool. Just woke up like this cool. Cool that tends to take years of trial and error to accomplish. One of our favourite shows at Copenhagen Fashion Week, their Autumn / Winter 2020 showing was impeccably uncluttered and absolutely on point.

Weighing in on the oversized suit jacket trend that was all over the runways this season, mfpen displayed subtly sophisticated textiles and cuts show that being laid back can speak volumes. With a nod to the traditional Scandinavian mens look but with a very loose and confident appeal, the show was a college frat boy with the safety of a trust account volunteering at the charity that will both win him points and give him the warm and fuzzy feelings missing from his otherwise luxe but relatively dull life. Often pretentious checks and long locks went together as though it was obvious. Pretty In Pink Steff wants his 80s blazer back, but he isn’t getting it.

The Copenhagen-based menswear label, founded in 2016 by designer and creative director Sigurd Bank has elevated simplicity in street fashion to a new pitch. The drum kit pretty much summed this show up. Bang on.


Andrea Bell

Managing Director

Having over twenty years in the fashion and PR industries, Andrea has covered positions as an author, editor, stylist, art director, consultant, marketing director, social media director and in various media stations in publishing. Green longer than she can remember. Updo in the clouds and feet firmly planted in a fabulously structured garden.

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