In September 2015, Natalia was on holidays with a friend in Formentera Island, Spain, and in the back of her mind she had this idea of launching a new project. But…
Discover now our:
Interview with Natalia – Founder of THE GYPSY TRUCK
TPM: How The Gipsy Truck was born, where and when?
In September 2015 I was on holidays with a friend in Formentera and in the back of my mind I had this idea of launching a new project. But I didn’t know which kind yet. We went shopping and, for the first time, I didn’t find anything that I liked. I started to take notice of the products offered, prices and the types of customer and I felt something really different could be done to offer people a new shopping experience with original and exclusive clothing.
I have a small communications agency in Barcelona, Le Mod, and we work with fashion and gastronomy clients. I connected that idea I had in Formentera with the big success of food trucks in Barcelona, and it immediately came to my mind something I saw in NY few years before: a fashion truck parked in front of a restaurant. It had really impressed me. So, I joined the pieces together and gave birth to the concept of Gypsy Truck.
TPM: Do you remember your first client? Who is she?
It was a long time ago; I don’t remember it clearly.
TPM: What is the most valuable thing you learn from this experience?
The biggest challenge was making the dream come true: going from the initial concept to having it hit the road and seeing people’s faces when they saw it. It drew so much attention: I had the feeling I was driving a Ferrari. People couldn’t believe their eyes!
Maybe the most rewarding moment has been being a pioneer in this type of business in Spain. And I think that there aren’t many others like it in Europe, either.
I have a long list of anecdotes, specially related to the mechanics of a truck from the Sixties, but also stories from all the incredibly interesting people I have met because of it.
TPM: Define sustainable concept nowadays in fashion industry in few words.
Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Consumers are waking up to the disastrous impact that fast fashion has on the environment.
TPM: If you could go back and tell yourself one thing before beginning your career what would it be?
I would say to myself, go ahead and travel to more countries and above all, do not be afraid to take a gap year to explore the world.
TPM: What was the biggest rookie mistake you made when just starting out?
Not contemplating the holistic vision of the business.
TPM: What is one thing you look regarding your scouting for your location?
This is a complicated issue because in Spain there isn’t a clear legislation in this regard. For now, I always have to park in a privately-owned space.
TPM: What role do you think social media plays in fashion today?
Social media has become a part of our globally connected world in multiple ways, and most recently, the fashion industry is seeing a major shift in its inspiration for designs and trends, all thanks to social media and blogging sites like Facebook, Twitter, Instagram and Tumblr.
In the fashion industry, social media platforms can be used to interact with the consumer, as a means of networking with others in the industry, and as a way of building an online presence. But social media can also influence designers in unique ways that are changing the way many designers create their fashions.
TPM: What is your favorite and NON-favorite part about being part of the fashion industry?
My favourite part is the creativity that involves this sector, and the least favourite is the superficiality of some people.
TPM: How do you want people to feel when wearing your clothes?
I want them to feel gypsy, because for me it means feeling free and being yourself.
TPM: Can you tell us how your bohemian style is making makes the difference in fashion industry?
I have my own style; some days is bohemian and others not. My style is very related to my mood. The difference is maybe the bold part.
TPM: News on the way regarding your next trip?
Yes, I’m so excited for my next trip! I’m going to go to Baqueira Beret.
TPM: What do you think is the biggest challenge for The Gipsy Truck?
Definitely being known worldwide
TPM: There is one important person, in your life, who pushes and motivates you to believe in yourself?
Not really, I motivate myself to believe in me, if you don’t do it yourself who else will do it?
TPM: How do you think sustainable lifestyle can play an important role for The Gipsy Truck?
We realised that our planet is our main source of life and we have to take care of it. It’s been a while since I’m trying to keep a healthy and sustainable lifestyle.
TPM: Would you like to involve as well beauty and lifestyle sustainable brands in The Gipsy Truck?
Yes of course! The summer 2020 collection will go in that direction.
TPM: Do you think is important the CO-BRANDING concept ?
Definitely, I love it. Co-working in this sector is basic and it adds value.
TPM: Are you thinking to collaborate with other partners/brands in the future?
Of course, It will be a pleasure.
TPM: What designers inspire you and why?
I love vintage clothes, so anyone it has to do with it. I also love Gucci, it inspires me a lot, as well as Zimmerman, Isabel Marant and the new winter collection of Celine.
TPM: There is anyone special who would like to meet in person?
Not really. Well…Brad Pitt?
TPM: Since few days, we have the opportunity to buy online from The Gipsy Truck. Why did you think to launch an e-commerce?
Our followers were asking us for an online shop, so we decided to launch it since not everyone can be where the Gypsy Truck is.
TPM: Is there any foreign country where The Gipsy Truck would like to go? Which one?
Yes of course, maybe Comporta, Mikonos, Tulum…