W.BOTTLE – A big hug to the environment with your on-the-go drinking experiences.
A stylish reusable bottle is created to bring a sense of convenience to your on the go drinking experience. Compatible with a particularly designed tea infuser.
With W.Bottle, you can make your favourite infused tea or water, by simply adding chopped fruit and spices for a touch of extra flavour. More comfortable than a mug, the W.Bottle is the best solution to take your most-liked brews on the go.
W.Bottle’s thermo products are made of high-quality, food-safe 304 stainless steel which, like the plastic also used, does not contain either BPA（Bisphenol A) or phthalates. Suitable for brewing flower, fruit tea and various beauty health teas. The large-capacity tea infuser has enough space for tea leaves to unfurl and breathe.
We met Andrew Wong, the CEO of W.Bottle, to discuss about the impact of the brand on a sustainable living, exclusively for Trend Privé Magazine:
TPM: When W.BOTTLE was launched exactly? Can you explain us the meaning of the brand name?
I founded w.bottle three years ago. W means water, world and wonderful. w.bottle was our item code at the beginning, after we complete our design, we have tried to find a better name, but it was very difficult to get registered as a brand. After that I found the name of ‘w.bottle’, it may not sound very fancy but I think it is easy to read and remember, has no bad means and it is availed to register so that we still keep it until now and we still like it.
TPM: Define sustainable concept nowadays in fashion industry in five words .
Future, Premium materials, Iconic details, reusable and design.
TPM: If you could go back and tell yourself one thing before beginning your career what would it be?
I would like to tell myself about the process of how to build a successful brand, which I think it is to think first, idea, try and do it and do it again and again again.
TPM: What was the biggest rookie mistake you made when just starting out?
We thought it would be quite easy to make the best quality fashionable bottle. But in reality, the biggest rookie was about the money and time that we spent into w.bottle was much higher than it was expected.
TPM: What is the most important thing you look for your campaigns production?
I guess it is about how to deliver a message of “fashion goes green” between the audience. Unconfusing and clear messages within the campaign must be delivered to the audience so that the contents of the message will be delivered to the individuals for a longer time.
TPM: What role do you think social media plays in fashion industry nowadays?
I think it is about the driving force in the fashion industry. I think nowadays the social media is not only delivering the ready message about fashion but also carry the responsibility to influence people that a clean environment and reducing plastic pollution is the ‘new black’, changing people’s perception to take real action in their daily life.
TPM: What is your favorite and NON-favorite part about being part of the fashion industry?
We are super excited about taking part in the fashion industry to create the trend of ‘fashion goes green’. Working with young fashion designers, they are very happy to join us and want to create collaboration to help reduce plastic pollution. We also asked them to design bags for our w.bottle and we all got very excited about it. Our favourite part would be to see more and more people carry their reusable bottle bags in their daily life.
Non-favourite part would be about the ongoing sustainability part of the fashion industry. Also, in my opinion, it is difficult for young designers to access to many sustainable materials to develop their ideas in their beginning career. The project we are doing is quite huge at the moment, and because the movement is slow, there are a hundred tonnes of plastic bottle waste every day, which makes me feel sad once I thinking about it.
TPM: How do you want people to feel when buying w.bottle?
I want them to feel it is cool to use a stylish reusable water bottle in front of their friends, colleagues or family and feeling proud to be a chic environmental warrior and most importantly I want them to feel a bit guilty when they use a plastic bottle again.
TPM: Can you tell us how your brand makes a difference?
It took us 2 years to develop and polish this water bottle to the current stage. Also because it is designed to use by fashionable people, so we spend a lot of time and money to make it look more elegant and chic. Compare with other existing water bottles in the market, we provide excellent functionality, details and authentic finishing to stand out from others. Therefore it can easily combine with any other stylish fashion, and so far we are confident to say it is hard to find any other water bottle that can go up to this level.
TPM: How do you think a big company’s manager should motivate their collaborators and team members?
As we are working for the future, and not for just the purpose of selling water bottles, and as well as we are creating a fashion trend which going to make our planet more clear and beautiful. Don’t you think this is motivative enough?
TPM: How do you think w.bottle can play an important role in a sustainable lifestyle generally?
Many countries are banning of using a plastic bottle, but it is hard to find a stylish reusable water bottle to carried by people who care about their fashion. w.bottle can go as well as with any other fashion accessories so that it can lift the water bottle on to a new level and hoping more people can follow us.
TPM: Describe us in few words the creativity process?
Try and try, try harder and try again.
TPM: Where we can find and buy w.bottle?
You can find it in our website, major high end shopping mall in China and Hong Kong.
TPM: What are next short and long-term goals for w.bottle?
We are currently developing a new product such a reusable coffee cup and more items that can be used by people in fashion industry and to reduce plastic.