STREETWEAR: An Interview with Jordan Prince, Empire Collection Founder & Designer

EMPIRE Collection , designed and presented by Jordan Prince, is an independent London based brand exploring a directional modern aesthetic, perfectly channelling a clean vision of modernism, lifestyle and contemporary streetwear.

The brand is an interpretation of street culture, art and aspects of classic menswear. EMPIRE Collection focuses on fabric use and timeless silhouettes on ready-to-wear staples from jackets to trousers and T-shirts throughout our collection.

The designer, Jordan Prince, founded his design house after studying various courses in menswear fashion design and pattern cutting at London College of Fashion, University of the Arts. He then went on to work in the tailoring and fittings sector by central London’s Savile Row, widely known for its luxury bespoke classical menswear. He is also the founder of Bespoke Patterns, a production company specialising in pattern cutting and UK based garment manufacturing.




TPM: When did you first realize you wanted to become a fashion designer?

I have always been into art and design since I was a young kid and it naturally evolved into experimenting with fashion. Clothes is just something I was into for as long as I can remember. 


TPM: If you could go back and tell yourself one thing before beginning your career what would it be? What was the biggest rookie mistake you made when just starting out?

Build up the team from the beginning. A big rookie mistake I made in the earlier days was thinking I could do everything myself. As things progressed, I quickly learnt that I couldn’t do it all on my own and that you will need a team at some point. It’s important to have a good team too. Having the right people around who understand the overall vision and are motivated to execute it with you is essential.


TPM: What is one thing you look at the models for your campaigns?

I look to see if they are unique and fit the vision for the pieces. Secondly if their look helps to convey the story and message I am portraying. Most importantly, it just comes down to confidence and diversity. I want to connect with a wide demographic.



TPM: What role do you think social media plays in fashion today?

Social media plays a huge role because everyone is connected and that naturally comes with influence. Now everyone can keep up to date on trends throughout the world at the touch of a button, so I think it helps trends and styles spread around easier.

TPM: What is your favorite and NON-favorite part about being part of the fashion industry?

Its huge fun to be in a creative industry because you can be yourself. That’s my favourite part. It’s exciting and sometimes it doesn’t really feel like work at all, especially the times when it’s just socialising and going to extravagant events. But There is definitely a non-glamorous side of it all. One thing that I wasn’t quite expecting is just how much work goes into everything. You need to have a high work ethic to be a fashion designer. There is so much that goes into a runway show or a collection release which I didn’t think much of until we started doing it. 

TPM: How do you want people to feel when wearing your clothes?

I want others to feel like they stand out and can express themselves when wearing my clothes. I want to empower the wearer and allow them to feel unique and confident.



TPM: Can you tell us how your brand makes a difference in fashion industry?

We offer a new perspective that the industry hasn’t seen before. As we progress, I think it will become clearer, but my approach and direction within the fashion industry is something I just haven’t seen previously done before. You can definitely expect the unexpected though.

TPM: Describe us you as a designer and how your feelings influence the creativity process?

I have always been interested in creating art by various different forms, and for me fashion is one of the creative outlets, but I treat it like creating a drawing or a painting which is what I used to do more of when I was a child. I have always been into clothes but as I got older that’s when I began to see the artistry within fashion. Funnily enough, I dont seek out the latest trends or the hottest new collections when they are shown. Im not trying to follow the hype. I just like to create and design in ways that feel authentic to me.

As for my creative process is usually varies, sometimes I’ll have an inspired idea with an end goal in mind and other times I just go with the flow and see what I come up with spontaneously until I am visually satisfied. It’s an art so I try not to overthink it so much and just have fun with it.




Empire Collection out of London by Jordan Prince Jordan Prince designs streetwear for his brand Empire Collection Jordan Prince designs streetwear for his London based brand Empire Collection Jordan Prince designs streetwear for his brand Empire Collection Jordan Prince Streetwear brand Empire Collection from London

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