Consumers are beginning to seriously take notice of the environmental costs of producing and transporting fast fashion, people are searching the internet for the term “sustainable fashion” a lot more frequently than in previous years. Son of a Tailor (www.sonofatailor.com) adheres to two core values- no fabric waste and no unsold inventory.
Founded in 2014, based in Copenhagen, Denmark the clothing company Son of a Tailor (www.sonofatailor.com) by eco conscientious founders Jess Fleischer and Sten Martin Jonsson decided to do more than just the average person in regards to today’s environmental issues that are being faced. They offer custom specific tailored outerwear for men offering various t-shirt designs, a zero-waste sweater added to their products in 2019, An algorithm has been developed to calculate the ideal size based on weight, size, age, and shoe size, which also ensures a low product return rate. They currently employ 15 people and also offer shipping to over 140 countries worldwide.
The two founders are convinced that fashion must be better – for everyone involved from consumers, the environment and production.
Their Zero Waste pullover went on sale via a Kickstarter campaign on October 21st, reaching their impressive target amount of $15,000 in just merely 39 minutes. Reflecting on their Danish roots, their designs are clean and minimalistic.
Garments are tailored to each client and cut from one piece of fabric using the latest 3D knitting machine technology, preventing overproduction and textile waste in the form of cut-offs. An algorithm uses the four criteria of weight, height, age, and shoe size to create a near-perfect fit, ensuring a low product return rate. All items are manufactured in the European Union to ensure a high-quality product and fair working conditions.
In 2018 alone, the apparel industry produced an estimated 92 million tonnes of textile waste, while garment production and transportation accounts for approximately 10% of global CO2 emissions. Conventional clothing production wastes up to 21% of the fabric in the cutting process, and Son of a Tailor’s method reduces this waste to impressively less than 1%. At the same time, 15-20% of clothes are wasted in unsold inventory and 60% of purchased clothes items are discarded after just one year, according to estimates.
Son of a Tailor CEO and Co-Founder Jess Fleischer says: “The fashion industry must finally rethink. The success of our Kickstarter campaign shows that consumers are ready for this: more than 400 people supported our Zero Waste pullover in the first 24 hours, making us the most popular Kickstarter project currently in the fashion sector. Sustainability is not a choice. We need to change the negative impact of our consumption on the environment as quickly as possible, but this can only happen if all manufacturers rethink and run their production lines in a more environmentally friendly way.”
In conclusion, these two designers are leading the way for a necessary change in how manufacturing is currently done today. Kudos to Son of a Tailor, continue to lead the way in the fashion industry for a zero-waste future!