Not only is the fashion industry taking notice that animal fur is outdated 

US states are climbing on board with brands and retailers banning animal fur in fashion. This widespread movement is gaining momentum as consumers, businesses, and nations alike recognize that modern faux-fur fabrics are WAY better for the environment and spare poor animals a miserable life and almost always an unnecessary bloody, painful death.

California has become the first US state to pass legislation prohibiting the sale of items made from mink, rabbit and coyote fur. The U.K., Australia, Netherlands, and Norway have all banned fur farming.

The California law, which is set to go into effect from the beginning of 2023, is likely to pave the way for other state-wide bans. It applies to all new clothing, handbags, shoes and other items made with animal fur. Those who violate the law would be subject to civil penalties. Used animal fur, taxidermy products, religious purposes or by Native American tribes, leather, cowhide, and shearling are exempt from the ban, fur that has been lawfully taken with a hunting license is also still allowed. Similar bills have been introduced in Hawaii and New York, while Los Angeles, San Francisco, West Hollywood, and Berkeley have already implemented fur sales bans. Furthermore, there is mounting pressure on the British government from animal rights groups such as Humane Society International to make the UK the first country in the world to prohibit the sale of animal fur.

Shoppers are seeking out labels that are not tested on animals, are cruelty-free or vegan. Modern fabric technology is being utilized to help alleviate concerns that faux fur alternatives based on synthetic polymers derived from fossil fuels are hard to recycle and release microplastics during laundering.

US department store retailer Macy’s, Inc. agreed to end the sale of animal fur across its namesake and Bloomingdale’s stores by 2021. The decision by Macy’s is significant because of the company’s enormous size and scope. With sales of around $25 billion in 2018 across 870 stores, it is by far the largest US retailer so far to adopt a ban.” Additional big-name brands such as Michael Kors, Gucci, Burberry, Diane von Furstenberg, Donna Karan, Adolfo Domínguez, and Versace have also joined the fur-free movement.

The latest collection from the long-time advocate of faux fur designer Stella McCartney uses a new sustainable bio-based faux fur called Koba, which is made using recycled polyester and Sorona plant-based fibers from DuPont and can be recycled at the end of its life.

In conclusion, increasing consumer concerns over animal welfare and the environment, the rising interest in animal-free vegan lifestyles, social media campaigns, and legislation are assisting in the long-overdue, much needed, growing momentum away from fur from not just in the fashion industry, but nationwide as well. 

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