I’m not too proud to admit that I am often baffled by the creations and installations which are unfurled to the elite of the fashion world at shows across Fashion Month in New York, London, Milan and Paris. I admire the construction with no idea of the mechanics that go into it. This week one of fashion’s cult figures transcended the void between imagination and creation. A rainy Friday on the North Circular was flooded with the style set on a pilgrimage to… IKEA.
The Wembley superstore gained the title of “The World’s Comfiest Queue” by furnishing its car park with scattered sofas. Shoppers flocked in from around Europe with the ride of die fans, camping out overnight just to be at the front of the queue as the Swedish homeware store and Louis Vuitton designer, Virgil Abloh, collaboration finally went on sale.
The headline… MARKERAD collection, a collaboration between IKEA x Virgil Abloh
“The ethos of the collection is to add an artful quality to anonymous objects.”
– Virgil Abloh, designer
MARKERAD takes classic minimalist designs and builds on them with the artistic references and subversive elements typical of Virgil’s work, with his iconic quotation marks found throughout. They add a sense of irony into the products we’ve produced – perfect for people trying to build a home with a little high-fashion edge, or looking to freshen up the one they already have.
“It’s about elevating the anonymous, everyday icons that we use without noticing. When we put a doorstop on one of the legs of an ordinary chair we create something unexpected – an interruption.” – Virgil Abloh
This range stylishly fuses functionality with street cred and high cultural references, it brings you statement pieces that challenge tradition. The collection of 15 pieces consists of a range of fashion-forward homewares that cater towards fluid and contemporary living, including a day bed, table, chair, mirror, lighting, bed textiles, cabinet and accessories.