“Our goal at Kardashian Kloset is to share a part of the Kardashian Jenner family lifestyle by offering you the opportunity to own one of a kind items while promoting “sustainability”.”
The Kardashian-Jenners announced a few days ago the launch of the resale platform Kardashian Kloset. The online site allows their fans to browse real pieces from the reality TV stars’ wardrobes and purchase them second-hand.
With their vast fame and fortune, they have one of the longest-running reality TV shows in history. With the family’s hands in many pots and with fashion being one of them, they’ve decided they would jump into the “sustainability” arena by recycling their wardrobes.
The new resale platform, Kardashian Kloset, will sell clothing straight from the family’s wardrobes, with Kris, Kendall and Kylie so far confirmed.
We have a problem with the whole sustainability claim from the brand. Although luxury resale is big right now and their concept is similar to any other second-hand shop you might find on the web or social media, what’s really happening here is that the group is jumping on the media’s new favorite buzzwords in fashion… to sell. In the industry, we call that greenwashing. And it’s a bad deal.
In order to be qualified as sustainable, there are specific guidelines that must be met other than just placing your pre-worn luxury clothing for resale.
The Kardashian Kloset cannot be considered sustainable if the clothing does not address the problems of unethical working conditions that are rampant in many countries. Along with water, polluting production and material choices, the garments have to meet CO2 emissions ratios along with regulations around mono fibers and dye choices. This is just a menial list of qualifications and from the looks of the designers they are reselling, they don’t meet that requirement.
But the bigger concern here is that, as usual, the family has found a loophole to exploit. They are putting a spin on what basically boils down to the shopping as much as they like as long as they sell the pieces afterward. It’s like a fashion Get Out Of Jail Free card. It sets a really bad example. Many people feel that it’s perfectly OK for them to be shopaholics as long as they send their clothing to a consignment or thrift store after purchase, but more than 87% if the clothing that is sent to second-hand stores is just thrown in the trash. The Kardashian brand as a whole can really cause confusion with those who are just now getting into buying sustainable fashion and are trying to understand what all of that even means. When people are trying to do a thing better, they look for guidance, and this… isn’t it.
So if you are one of those people who are looking to make positive changes to your wardrobe honing skills, do your research and determine if the items you purchase are made with the real ethics of sustainability. And keep watch here on the Trend Privé Magazine website as we launch several new platforms in the coming weeks dedicated to knowing all about ethical shopping and sustainability. And in the meantime… do better than the Kardashians.