An Interview with Nia, founder and designer of MUSQET

MUSQET is a minimal but stylish clothing brand with a particular emphasis on high-quality products. The company possesses a collection of premium fabrics specially made for our brand. Besides, it is confident that it will be a world-class brand with pristine design and unbeatable quality of fabrics as well as apparels.



When did you first realize you wanted to become a fashion designer? 

All I remember is I always love fashion. To become an actual fashion designer is a dream. I started to learn more about it deeply since I was in high school. I tried pattern making and improved my drawing since then. I also realize that it’s not easy, but my all-time goal is to keep improving all the time without excuses. 


When did you land your first internship and what was the most valuable thing you learned from this experience? 

I went to work at an embroidery factory since I was in high school. The most valuable thing is experience. I feel like we all needs experience in our lives. We all have to go out somewhere and work on pieces of stuff to gain more knowledge, and it is one of the most important things for me.



What was your first job out of college, and how did you land that position?

I still work in an embroidery company (the one since I work in high school) I did a great job there, and the team at that company helped me a lot about my interests in being a fashion designer. I continued working there and quit when I start my first collection for my clothing line. But I still appreciate everything about working there.

Define sustainable concept nowadays in fashion industry in five words .

I would say development, practical, environmental, construction, and integrated.

If you could go back and tell yourself one thing before beginning your career what would it be? 

Please be careful in every step you do and just trust yourself.



What was the biggest rookie mistake you made when just starting out?

Everything seems hard when I was starting. I did it all alone and decided everything by myself… I feel like being confident is challenging for me. I made mistakes on many pieces of stuff, but the biggest one might be about deciding to hire someone just because he/she is my friend. That appeared later that it is a huge mistake.

What is one thing you look at the models for your campaigns?

Basically, I look for the models who fit the style of each collection. Other than that, there’s the most important part for me to choose a model; it is when I found the one who feels connected to those pieces. Models who can combine their personalities and characteristics to the fashion pieces is something magical for me. And that’s the beginning of a beautiful editorial.



What role do you think social media plays in fashion today?

Social media has many roles in fashion. It can be a battlefield or marketing for every brand. However, it depends on the brand vision.

What is your favorite and NON-favorite part about being part of the fashion industry?

I love being a part of the fashion industry since fashion is my only passion for my entire life! I love learning from others and see many different works and designs. It seems like those fantastic work is a big part of my life. Talking about NON-favorite part, I think that I have a few kinds of stuff for that. I hate competing or when I need to compete with someone. The fashion industry is a big competition! However, I figured out that the only person I need to compete with is myself. All I have to do is being the best version of me.

How do you want people to feel when wearing your clothes?

I want them to feel confident in my significant thoughts. But I also want people to embrace the imperfections. I choose the fabrics which might leave some wrinkles because it’s organic and natural. Sometimes people are crazy to be a perfectionist, and it might be the struggle in their daily life when something small makes people feeling down. My designs are fits in everyday fashion; it can be casual and dressy. During the day, the clothes might be wrinkly due to some activities, but I want them to feel like it’s normal and it’s unique and natural.



Can you tell us how your brand makes a difference in fashion industry?

Being a newbie in this industry makes me understand people. I try my hard to understand them and communicate with every customer. Indeed, my designs are all from my ideas, but it’s fun when my brand is finding someone who loves them as much as I do. I feel like my brand accepts imperfections. I believe that everything won’t be perfect there might be some wrinkles or stain while you’re wearing the clothes, but that’s normal so I tried to make those pieces looks natural and our editorials always show the imperfections beautifully.

News on the way regarding your next collection? 

There is some sneak peeks on our Instagram (@m.u.s.q.e.t)! I just premium satin fabric to create the sophisticated, feminine pieces for this collection! I would be completely different from the last one, but its something more!

What do you think is the biggest challenge for a fashion designer? 

Creativity is the most significant challenge. I feel like I always have to look around and learn from every situation that’s going on. I help a lot with my work. I feel like the more I know is, the more creativity I have. So I feel like I can’t just stop being observative. 

There is one important person, in your life, who pushes and motivates you to believe in yourself? 

I would say my mom is that person. She always has some hope for me. That is the part which makes me do everything to prove myself as a better person.



How do you think a big brand should motivate their collaborators and team members? 

They should motivate their collaborators with a new brand for lifting the original brand. To make them prominent in the fashion industry and also give them a lot of experiences that they already got from the past to help a new brand like us develop in many ways.

How do you think sustainable can play an important role in fashion industry? 

Waste of materials is always the primary issue of the fashion industry. So having sustainable is help the world. Sustainable will play a significant role in fashion today. I feel like it’s time we all have to focus on our planet more. Clothing is the primary essential thing that we all need. However, for the producer, it is better to work on something beautiful and try to release less waste. 

Describe us you as a designer and how your feelings influence the creativity process? 

I am a young designer with a lot of projects waiting for it to become real. I feel like that creative process is a must for people in every kind of career. It is nice to think about something critically about anything that you interested in. Anyways, the creative process is the best way to work on something for me.



Would you like to involve other accessories designers in your future projects? 

I would definitely love that! I even took the Jewelry design courses when I was in high school. That’s a tough one, but I enjoyed creating them a lot.

What do you think is the main mission of the CO-BRANDING concept ? 

For me, the main point of co-branding concept is to make their brand increase their customers and to combine souls of all brands that cooperation to the better product. Also can make more money for brands which is win-win for all of them.

How fashion PR agencies can help more the brands and what skills a good fashion PR should have in your opinion? 

They already do advertise, but what I want more is maybe shooting concept because they are the creator. I think fashion pr know how to promote and help brands to maintain their brands what I need is to understand the brand that they work for as good as the designer. That’s when fashion pr does their job with full potential.


What designers inspire you and why?

Definitely Karl Lagerfeld. He is a legend. His works, especially with Fendi, are so inspiring. I love all those color combinations, mood and tone, also the styles which are so unique. I also love those extravaganza type of clothes; they are super creative, but I always believe in the quote ‘back to basic.’

There is anyone special who would like to meet in person?

I am a big fan of Gigi Hadid so I would say that it would be a pleasure if one day I can meet her. She is a model who can design clothes and jewelry, a perfect sister for her siblings, and also she has a unique personality that different from others.

What do you think about the opportunity of selling your collections online nowadays? 

I believe that selling our collection online will help people look into our brand thousands of time more manageable.


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