Izumi Ogino’s Spring Summer presentation of Anteprima in Milan brings together the flirty bits inspired by life in Havana with the edgier textures and prints that represent the designer’s take on the street art and culture of Cuba. In poppy neutrals the entire collection somehow manages to bring together a sophisticated vibe of modern crisp cuts and folds with some swing and flow that expresses a playfulness in the form.
ANTEPRIMA Creative Director
Izumi was born and raised in Tokyo and first moved to Hong Kong during the 1980s, establishing herself as a retailer and focusing on building Italian brands in Asia. ANTEPRIMA was created in 1993 when she shifted her location to Milan to hone her appreciation for timeless luxury and contemporary style.
Izumi draws inspiration from her passion for travel and appreciation of different art forms, including dance, theatre, literature and fine art, as well as her extensive knowledge in jewelry design, floral design and cosmetics. She is also passionate about guiding the next generation of young fashion talent towards achieving their own success, and is actively involved as a sponsor and mentor.
For the SS20 collection Izumi worked with artist Kissi Usuki, aka Justė Urbonavičiūtė, a Lithuanian freelance illustrator who creates surreal and absurd compositions using body parts to convey emotions. Beyond illustration and painting, she is also a photographer, art director and graphic designer who creates artwork for local and international bands. Kissi’s iconic comical illustrations were placed into the collection in unique and unexpected ways, contrary to how art and fashion typically merge. Creating four exclusive images for the collection, the collaboration with Usuki was a brilliant addition to the playfulness of the pieces themselves.