THE 1975 SUSTAINABILITY INITIATIVE

By no means do I want to suggest that I am becoming a tad weary of 2019’s flurry of sustainable bandwagons that have been rolling out, but, I am secretly hoping that one of the wagons could have, I don’t know, a band?

Roll up The 1975 forthcoming record, Notes on a Conditional Form. The Indie rebels with a cause have enlisted the renegade young climate change activist, Greta Thunberg to write and recite an essay on their intro track and have taken a stand, pushing their label to go plastic-free and have refused to take any opposition from retailers; simply cutting the deal if they disagree with the decision. “We’re gonna stop using plastics so retailers, don’t be saying you cannot take our stuff if it’s not wrapped up in loads of plastic. If need be, we won’t stock in shops that insist on plastic wrappings,” their manager Jamie Oborne stated.

The band has always been quite outspoken on their views—never shying away from stating their piece onstage and online, which isn’t a shocker how they’ve taken a more forward-approach on their latest album, A Brief Inquiry Into Online Relationships and pursuits leading up to NOACF. With frontman Matty Healy’s constant posts about reducing plastic waste, The 1975 are also making a sustainable effort for their merchandise. Healy presented the first drop of the collection yesterday on his Instagram, saying no new shirts will be made for now as they are unsustainable. The range is made up of old shirts from the initial album and early tours overlayed with neon green prints emblazoned with the band’s name, “NOACF”, and “Wake Up!” as well as a rectangle in the radioactive hue at the back of the shirts.

“This run is all old shirts (first album, early tours etc) that we had kept and have reprinted as your NOACF shirts,” Healy tells in the post. Apart from the drop, the band took their ethos with them to play at last weekend’s Reading and Leeds Festival offering free reprinting service of old t-shirts of any band. “You will also be able to bring any old 1975 shirt or ANY bands you love to Reading festival and have the same print done over the top there and then.”

This is a great step forward in taking measures for environmental consciousness, especially as influential figures. This action will hopefully lead other bands and labels to thinking more about their production in the long run.

Words by Daisy Sells

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