Adidas and Stella McCartney lead the race of sustainable partnerships

Step by step the sustainability goal is bringing us more and more fabulous surprises. This revolution is gaining commitments from fashion industry around 92 million tonnes of waste per year-.

That’s the real trend consumers must adopt. And this is part of the main standards in Stella McCartney and Adidas.

Needless to say there’s a huge need for developing a social conscious and habit. And this educational revolution achieves a huge impact when big names such Stella and Adidas are involved.

The way to develop a complete sustainable design requires a redesign of the whole processes implicated. Though it might seems pretty hard, the searching for a more ethical fashion industry can be plenty of unbelievable interesting synergies.

And do not forget how the sustainable audit demands an accurate and innovative traceability, capable to maintain its transparency while having a continuous conversation with the market.

Sustainability is twisting brains and creativity.

The love story between Stella McCartney and Adidas has already started by adding healthier designs to a healthy lifestyle: sports.

A couple of creations are disrupting the sustainable market: The “Infinite Hoodie” and the tennis dress.

Infinite is looking for a long lasting multiple lifes to the hoodie. This piece is made by 40 percent of organic cotton that has been reverted from landfills, and a 60 per cent of innovation which comes from a partnership with company Evrnu. Take note: NuCyl fibre is the new fabric which DNA is built from old clothes.

Regarding the tennis dress we are talking about a challenged prototype which is looking for a biodegrading ending.

James Carnes, Vice President of Strategy Creation at Adidas states the brand is entirely committed in this new sustainable era and they are aware this adventure won’t be achieved on their own. That is why partnerships built around sustainable dialogues and innovations, will lead the near future of fashion industry.

mabelgago

Fashion and Lifestyle Editor. Creative Consultant

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