When María Escoté flirted with Wallapop and started a new sustainable trend

For those who are not familiar with María Escoté, I will say this fashion designer started to stand our over the Spanish panorama more than 10 years ago.

This entrepreneur and rebel woman shaken the standards of the local industry and it didn’t take too long for her to become internationally recognised.

María Escoté has always kept in mind her standards without forgetting her brand has to be a successful business. Nowadays she has 30 outlets in China, where, after Poland or Germany, she has participated in different high-audience prime-time television programmes. Her designs are favourites among celebrities like Beyoncé, Zendaya, Rosalía, Katy Perry, Miley Cyrus and Rita Ora and are featured in international fashion magazines (and here is where, my dear María, Trend Privé is tempting you for a collaboration).

Such deserved veneration didn’t take her far away from reality and main causes. Can fast fashion become something more creative and desirable without meaning waste and environment‘s public enemy?

Of course, with Maria everything is possible. So this last MBFWMADRID, María surprised us not only with her particular aesthetics but, also, with a rare partner in crime WALLAPOP.

This second hand platform is used by millions of users trying to find better deals and reselling what they don’t really need. And fashion is, for sure, the top hit of this App.

And here is where a really cool synergy born: can creativity be twisted a little more while keeping its commitment towards sustainability? And the magic happens with María‘s hands.

Walla Bibbidi-Bobbidi-Boo! is more than the title of her last SS20 collection. It’s a hymn to embrace happiness by playing with our creativity.

It is possible to infuse a second life to a gown. Which is a risky challenge, thus with this, the designer is playing and thinking outside the box: no patterns, no rules and no trends –which I specially adore-.

Redesign what has been designed. “A mixture of textures, fabrics, silks, cloths, taffeta with patterns and even cuts make up this peculiar, exclusive collection full of magic and excitement”.

An idea that, hopefully, will gain tones of engagement. We can be cool, confident and respect our environment. Maybe, the near future of fashion collection will arrive full of forgotten pieces that once have belonged to us.

mabelgago

Fashion and Lifestyle Editor. Creative Consultant

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