Concepts is honored to announce its collaborative project with Versace. The seminal fashion house is as influential and groundbreaking as ever, and the brand-new, limited-edition Chain Reaction sneaker is the perfect representation of the brand’s current impact on the world of fashion and forward-thinking footwear. Therefore, it is a perfect vessel for Concepts to do what it does best, weaving a narrative into the silhouette and sharing an anecdote from which Versace touched our lives.
This specific story harkens back nearly 20 years ago when Jennifer Lopez made headlines by donning Versace’s silk chiffon, jungle-themed dress. After setting the red carpet on fire and presenting an award in the stunning green dress, she was the focus of all forms of media the next day. In fact, Google executive Eric Schmidt said in a 2015 essay that J Lo’s dress set a record, at the time, for the most search queries and also inspired Google to create the image search function. The rest is history, as J Lo’s fame skyrocketed and people are still referencing the iconic Versace piece today.
Released in conjunction with J Lo’s 50th birthday, the Chain Reaction sneaker, pictured below, is Concepts’ take on the entertainment icon’s eye-popping dress. It features a jungle motif-printed nylon upper with green iridescent TPU tooling, set off by a nude leather tongue and the head-turning, lightweight, and chain-linked rubber sole. The Concepts X Versace Chain Reaction sneaker will be available beginning Friday, July 19 in women’s sizes (35-40) and men’s sizes (39-47) for $1075 at Concepts’ Boston store at 10 a.m. EST, Concepts’ New York City store at 11 a.m. EST, and via www.cncpts.com at 11 a.m. EST.
This latest collaboration furthers Concepts’ footprint in the luxury shoe market, bringing the brand one step closer to the December opening of its flagship store on Boston’s famed Newbury Street, the city’s most sought-after shopping district.