Marko Potkozarac Feher (Central Saint Martins student) is born and raised in Bosnia and Herzegovina, now London based.
His first collection “ Virdzina”, became the absolute topic of all local media, representing courage, youth and talent as an only bright dot which fashion scene of Bosnia can make worthy of the word scene. In April, 2014, Marko won the first place in the competition “Perwoll New Generation” among more than 200 competitors. Show was produced as a part of Nivea BH Fashion Week, which was held in the capital of Bosnia and Herzegovina, Sarajevo. Numerous jury members were delighted with FEHER collection for men /women (Androgyny) “Enough” and totally feminine collection of futuristic minimalism, called “Ice Machine”. Marko presents his collections all around the world, some of shows was on Sarajevo Fashion Week, Vancouver Fashion Week, Serbia Fashion Week, Fashion HR, Month of Design Slovenia and Best Balkan Designer MNE. In 2014 for first time Marko Feher as a brand has collaborated with brand “Funky Guerrilla” and product is “limited black edition” Funky Guerrilla x Feher.
We met Marko Feher during Fashion Weekend Skopje Fall/Winter 2019 edition at the end of March for an exclusive interview:
TPM: Describe your brand in five words.
Cruelty free, vegan, gender free, nobody’s, DNA
TPM: Why did you decide to become a fashion designer?
I was born this way! It is really strange to explain but it is how it is, I always feel this is me, but in last few years I decide that fashion is my channel at all.
TPM: How your brand’s mission evolved starting with your first collection?
I am always about searching for my identity, DNA, so my first collection was about “Virdžina”. I don’t know do you know about Virginas, but last Virgina died few years ago in Balkan, Montenegro. Its Balkan phenomen that is used in case families didn’t have male child. In case third born baby in family is female, will be killed or forced to change gender and become sworn virgins, which is mean that she need to live and act like a men whole life. That is what moved me and gave me direction for my future projects. I am confused that a society that does not accept the LGBT community at all, has in the roots forcing people to become transgender, but didn’t accept if they become transgender on their own. The collection was black and white because from my angle the Balkan state of mind is somehow grayscale, dark, foggy, tough.
TPM: In your experience, what are some of the other negative points regarding fashion design schools?
I can compare schools in Bosnia and Herzegovina and Central Saint Martins from London. I think CSM is amazing, they offer you really great experience and amazing mentors, also you are few steps closer to industry. I left my college in Bosnia and Herzegovina on 3rd year, because didn’t offer me anything worth… honestly… In BH we don’t have properly educational system.
TPM: How sustainability can change fashion industry? Do you think we can see, in the next future, a positive change regarding sustainable design?
Can change a lot! Fashion already made a big shit(beeep) in case of polluting this earth. Fashion is second polluting industry and all that is because fast fashion and non-ethical thinking.
Sure we can, I am working really hard to use eco fabrics, to reuse, eco colours, which are toxic free for our earth. I think in next 20 years it must become necessarily to become eco-friendly or pay hiiiigh taxes.
TPM: In your opinion, will it be the consumer who will facilitate the change in the supply chain or will it be the design and manufacturing industry?
All together, united, no one can be excluded.
TPM: What should a customer expect when buying your brand?
High quality fabrics, hand made products, ethical fashion in case buying fabric, making products and treating our nature. and our worker. We don’t want to become fast fashion brand, behind every collection of Marko Feher is really big study, research, great story which moves me… I think people need to feel the story, not just to love the clothes.
TPM: What drives your inspiration for your design? What was the biggest challenge for you as a designer?
Every story which include some part of my identity. I cannot identify with some stories that do not concern me, I have to feel moved by some story to start doing research for collection. Each collection is part of my identity and searching for my identity.
TPM: Would you like to showcase your collection in one of the most important fashion weeks around the world?
Somehow it is a fame that is very interesting. FW is where you can expand people to get to know you, but also to be part of the industry and to make your attitudes more assured.
I prefer London and Paris FW.
TPM: What we should expect next from you?
Nothing. I do not like to meet expectations. I will let wind to carry me, so let’s see where it can take me.
BACKSTAGE MARKO FEHER AT FASHION WEEKEND SKOPJE FW19
PHOTOGRAPHY: LUCA CONDORELLI