Yun Qu is fashion designer and founder of Videmus Omnia, an artisan fashion brand based in New York City. Founded in 2016, Videmus Omnia represents one of the up-and-coming independent fashion brands. The New York based brand focuses on creating innovative, unconventional fashion while taking cues from modern art and music pioneers. The brand aims to design timeless wearable art garments with deconstructed silhouettes, infused with luxurious and intricate textiles.
The designer cares about the innovation of the design, the quality of tailoring and the interaction with the customers, as well has a different approach to fashion. She studied music at a young age and formed a rock band when she was in high school. She lived in China and Italy before she moves to New York. Because of her experience and background, she gradually developed a unique style.
TREND PRIVÉ MAGAZINE is totally in love with Yun’s vision and had an exclusive interview with the designer, as well we will reveal few highlights from her Autumn/Winter 2019 Haute-Couture collection showcased at New York Fashion Week on Sunday, February 10th.
The third collection Autumn/Winter 2019 by Videmus Omnia, “Enigma” combines art aesthetics of 14th-16thcenturies renaissance, 19th-century impressionism, and mid-1980’s grunge music. Avant-Garde is re-built when a reverent revival of classical art forms collides with the nihilistic, angst-filled lyrics reflecting the ideas of freedom and of breaking the rules. Inspired by impressionism art of open composition and emphasis on depiction of light in its changing qualities, Enigma will be unveiled. In this collection, the designer captures a fresh and original vision by recreating the sensation in the eye that views the future of fashion. Videmus Omnia AW 2019 Haute Couture runway show collaborated with Ukrainian-Israeli pianist and composer Stanislav Fridman. Fridman’s oeuvre span genres as diverse as classical, pop, rock, metal and electronic music. The soundtrack for the show is Renaissance and Baroque period inspired experimental electronic music, which encompasses the designer’s highly crafted fashion vision.
A conversation with Yun Qu, fashion designer and founder of Videmus Omnia for Trend Privé Magazine
TPM: When did you first realize you wanted to become a fashion designer?
I always like to dress myself in unique clothes. I went to fashion school to learn how to make clothes because I always wanted to learn new skills. I went to Italy to study fashion design for two years as an exchange student from the Fashion Institute of Technology. The life experience in Italy was very different, and the way people dress made me realize that I wanted to become a fashion designer and design the clothes for people who want to dress to express themselves.
TPM: When did you land your first internship and what was the most valuable thing you learned from this experience?
I had my first internship during the last semester of the senior year. I went to a small size company that started their business less than 10 years ago. From this experience, I learned that school can only teach me the skills and how to do design. It can not teach me how to start my own business.
I always wanted to start my own brand even if when I was in school. The internship was not very hard. I helped the designers do technical designs, run errands everyday. Also, because I know how to do some hand sewing and Haute Couture, I designed some of their Haute Couture collection for the runway. The internship made me realized that I do have the ability to start my own brand. So right after I graduated from school, I started my own business.
TPM: What was your first job out of college, and how did you land that position?
I started my own company with a business partner (we are not together anymore after one year) right after we graduated from the fashion school. We did a lot of research about how to register company and trademarks. We also hired an accounting company to help us with taxes. After around six months, we registered our company and lowly started the brand.
TPM: Define sustainable concept nowadays in fashion industry in five words .
Social, economic and environmental impact.
TPM: If you could go back and tell yourself one thing before beginning your career what would it be? What was the biggest rookie mistake you made when just starting out?
Study business and know how to run a company before you start a business.
The biggest mistake I made was trusting people too easily and signed a scam PR agency. The friend I used to collaborate with introduced me to a PR agency. The founder of the agency graduated from the same fashion business school as me when I was studying there last year. The school was also promoting him as one of the best alumni on its website. Even though I can find his information and interviews in many magazines, I was still scammed by this person. He asked me to pay him few months of service in advance in cash, and sold many of my first collection’s show pieces to a second hand shop pretending that he lend the clothes to celebrities. I lost majority of my budget from this person last year because I trusted what the internet said. After that, I became extremely cautious about the PR companies.
TPM: What is one thing you look at the models for your campaigns?
I usually choose models based on the theme for each campaign. I choose different types of models for different editorials as well. The most important thing is variety. I like to work with models of all ethnicity.
TPM: What role do you think social media plays in fashion today?
Social media plays more as a promotional tool today. It gives the young brands a chance to showcase their designs and products without spending tons of money to advertising agencies.
TPM: What is your favorite and NON-favorite part about being part of the fashion industry?
Being Part of the fashion industry, it gives me the chance to do many creative works. However, the fashion industry is slowly closing the doors to many young independent designers because the cost of starting the business is getting more and more expensive. Many retailers demand payment terms from the fashion labels and push risk further down the supply chain. They make sure that they don’t loose any money when the young brands need to pay them monthly for a rack even if no clothes are sold.
TPM: How do you want people to feel when wearing your clothes.
I want people to feel unique and confident when they wear my clothes. My brand is not for everybody because of the artistic and unique style. It is for people who would love to dress bold and crazy, and dress to express themselves at all ages.
TPM: Can you tell us how your brand makes a difference in fashion industry?
My brand doesn’t follow any trend to certain styles. The aim is to reinterpreting unique concepts in style, creating surreal forms through intricate cutting and combining manipulated textiles, as well as working with scientists and engineers to re-build the new Avant-garde fashion. To keep the creativity intact and originality limitless, the brand will focus on developing womenswear. It has to stay small and not be commercialized at the beginning stage. I care about the innovation of the design, the quality of tailoring and the interacting with the customers.
TPM: What do you think is the biggest challenge for a fashion designer?
How to fund the brand and keep the business going.
TPM: There is one important person, in your life, who pushes and motivates you to believe in yourself?
Both of my parents believe in me and they believe that I’m a good designer. That motivates me to work harder and be a better designer.
TPM: How do you think a big brand should motivate their collaborators and team members?
I think they can host small intimate parties and let everybody talk and connect to each other. It is a good way to know the people that you are working with.
TPM: How do you think sustainable can play an important role in fashion industry?
Fashion industry plays an important role to bring awareness to the audience. The pollution is getting worse each day, and it is time to take sustainability seriously. The fashion industry has a massive environmental impact. The fashion brands today are slowly starting to adopt sustainable practices such as not using real leather or furs, use recycled materials as well as using materials that are less harmful to the environment.
TPM: Describe us you as a designer and how your feelings influence the creativity process?
I’m creative and low key. I usually don’t like to talk about myself. I prefer putting my energy to my designer rather than going out and talk to people. I’m also very emotional. I think because of this, I can put so much feelings into each of my garments that I created.
TPM: Would you like to involve other accessories designers in your future projects?
I’m currently collaborating with a shoe designer to work on the innovative shoes together. I’d love to involve more accessories designers to collaborate together in the future projects.
TPM: What do you think is the main mission of the CO-BRANDING concept ?
It is a great marketing and advertising tool to bring two brands together and to boost awareness as well as building business.
TPM: How fashion PR agencies can help more the brands and what skills a good fashion PR should have in your opinion?
Good PR agencies can help young brands gaining publicity and reputation as well as promoting the brand further. They can also help the brands contacting buyers and gain more sales. A good fashion PR should have strong communication skill and writing ability. He or she can help the brands make connection with other fashion professionals.
TPM: What designers inspire you and why?
Because of my music background, I usually get inspired by music instead of designers. I want to invent new ways of designing and dressing people, so that I don’t usually like to watch what other designer is doing.
TPM: There is anyone special who would like to meet in person?
Marilyn Manson. He is one of my favorite musician and I was very inspired by him.
TPM: What do you think about the opportunity of selling your collections online nowadays?
I started selling my clothes on two online platforms. It is a good chance to showcase my work. People around the world will be able to see what my brand is doing. However, it will be very hard to sell in the beginning. I noticed that the customers prefer to see a new brand that has extremely high price point in person and decided if they would like to purchase. It is also important to put the clothes in local boutiques.