Silk Road Festival is the main fashion festival in China. It’s an annual competition that is a bridge between the East and the West.
The competition started in the city of Urumqi (Xinjiang Uygur Autonomous Region) in 2017 and Festival was held in Chongqing with the festival in 2019 in Xi’an.
The festival is a famous platform used for a model competition in which the Supermodel International Contest has a distinguished reputation. Approximately 100 contestants from 30 countries (China, Russia, Belarus, Ukraine, Canada, Italy, France, Japan, Mongolia, Cambodia, the Philippines, South Korea, Vietnam, and others ) are taking part in the International Supermodel Contest.
The competition has strict criteria where all the participants should be established models in their prospective countries. The jury chooses every contestant scrupulously and analyzes the presented documents. The participants need to have at least 2 years of model experience, 50 editorials and 2 magazine covers, famous brands in their portfolio.
The top ten model awards include 1st, 2nd and 3rd prize, “Best photo model”, “Best runway model”, “Best commercial model”, “Best Fashion Model”, “Best catwalk”, “Most talented model”, and a special prize from the jury.
The contestants compete for 2 weeks, showing their professional skills and talents. The competition attracts a lot of tourists to the region and helps to develop the tourism and fashion industry.
China Daily, Vogue, Marie Claire, UB post, PR Newswire, Chinese TV spotlight the show.
Winners of the Supermodel international contest are internationally recognized models. The first winner of the Supermodel International contest in 2013 Valentina Belianka, a top model from Belarus. She is now based in New York, where she successfully works for well-known clients, including Tory Burch, L’Officiel, New York Fashion Week, Chanel, Gucci, Harper’s Bazaar, etc.
In 2015, the award-winning Chinese supermodel Li Ling was signed with Elite Model Agency and she rocks Fashion weeks of Milan, Paris, and Shanghai. Her client list includes prestigious names like Armani, Dior, Stella Jean. The model Liu Mengyu modeled for well known Chinese brands Vivienne Tam (luxury women’s wear, a regular participant of New York Fashion Week), Zhou Xiuchang, etc.
In 2017, the award-winning Japanese model Sakai Yuka signed a contract with a top agency Central Japan, she is one of the most successful commercial models in Japan. The participant of later years, Taiwanese model Chen Yixin, signed a contract with famous idol agency SNH48 ( the part of the famous Japanese idol agency AKB48) and became a Chinese idol, which is a very prestigious position in Asian culture. Hannah Khayle from the Philippines also won the Philippine Supermodel Contest after winning the prize in the International Supermodel Contest during Silk Road Festival.
The Silk Road festival and the Supermodel international contest are one of the most famous and prestigious competitions. They provide all the winners with national and international acclaim and the opportunity to go down in fashion history.