Einfühlung is a conscious-sustainable brand Designed in Luxembourg by Flavia Carbonetti and made in Italy.
The founding philosophy at the core of Einfühlung is to create contemporary Unisex pieces that can be shared between Men and Women.
Designed for responsible citizens.
The reason behind the why.
A good balance between what has been and what might be, craftmanship and new technology. There is no limit in the pursuit of boundless creation.
”As a conscious brand, we strongly believe in the circular economy. Our commitment is to make sure that our impact on this planet is as sustainable as possible. Our labels are 100% made from recycled plastic bottles. We use fabrics that are certified GOTS, Cardato Recycled or come from sustainable manufacturing progress. Every season 2% of our sales are donated to a selected charity association that reflects our philosophy. This season we support North-South Cooperation, specialized in providing education and training to marginalized communities to enable their empowerment.” – Flavia Carbonetti
A conversation with Flavia Carbonetti, Founder and Creative Director of Einfühlung
TPM: When did you first realize you wanted to become a fashion designer?
Flavia Carbonetti: I always showed interest in fashion and costume design since a young age. Being influenced by my uncle too that was working in the fashion field he would often send me fabric samples to work with and experiment.
TPM: When did you land your first internship and what was the most valuable thing you learned from this experience?
Flavia Carbonetti: I landed my first internship when I was 21 years old just after my fashion design bachelor degree in a couture atelier in Florence. We were making made to measure custom garments for high class clients. There I learnt a lot about fittings, pattern making and fabrics. The budjet was high so I got the chance to work with very interesting and high quality materials.
TPM: What was your first job out of college, and how did you land that position?
Flavia Carbonetti: My first job was in the same couture atelier where I did my first internship. I was able to speack fluently English, French and Italian, so I became a valuable asset for the atelier, since we often had to travel to New York to make the fittings for our clients based in the US.
TPM: Define SUSTAINABLE nowadays in few words .
Flavia Carbonetti: Accessible. Reachable. Essential. Future. Present. Creative.
TPM: If you could go back and tell yourself one thing before beginning your career what would it be?
Flavia Carbonetti: Be less afraid to dare and experiment.
TPM: What was the biggest rookie mistake you made when just starting out?
Flavia Carbonetti: I have done many mistakes! Haha. I think is part of learning. We need to make mistakes in order to grow and get better.
TPM: What is one thing you look at the models for your campaigns?
Flavia Carbonetti: I tend to look at imperfections, this is the main thing i’m seeking for.
TPM: What role do you think social media plays in fashion today?
Flavia Carbonetti: Social media plays a big role. Influencers can really chenge the image of a brand in both good or bad ways. There is more direct connection between the people and the brands.
TPM:How Luxembourg can make the difference for young designers in fashion industry?
Flavia Carbonetti: Luxembourg needs to promote more the creative industry in general not just by nurturing inside the country but also trying to export it outside.
TPM: What is your favorite and NON-favorite part about being part of the sustainable fashion industry?
Flavia Carbonetti: My favorite part is that I feel that I can follow my values and put them into my creations. It is also something that pushes me further to research and discover new amazing materials. The non-favorite part is that there are still some limitations in terms of freedom to creativity and design.
TPM: How do you want people to feel when wearing your clothes?
Flavia Carbonetti: I want people to feel confident in what they are wearing, knowing where it has been made, the story behind and wanting to keep the piece for life, personalizing it with their own style. I want them to feel that is part of their life.
TPM: There’s so much pressure for designers to come out with their greatest collection season after season. What do you think a graduate student should have to just starting out and hoping to make it in the industry?
Flavia Carbonetti: When starting this journey you have to be aware that if you want to follow the high demand like big brand, you will soon get too overwhelmed by everything. Managing a brand is not just designing a collection, its a matter of creating a community, passing a message, following trends and managing marketing, communication , sales and budget. All these things need to have equal importance. Also when starting the main difficulty is making statement pieces for the image of the brand but also creating garment that can be sold on the marke, wich many times is difficult to combine the 2. It is a matter of time, no need to rush too much with many seasons each year, I would rather focus on 1 or 2 seasons to start in order to create an audience and clientele.
TPM: Can you tell us how Einfühlung makes a different as a brand on European market?
Flavia Carbonetti: Einfuhlung is a genderless brand that is highly connected to the people. It is a daily experiment, trying to find its fit in the industry. We are continiously trying to bring new solutions.
TPM: News on the way regarding your next collection?
Flavia Carbonetti: The next collection will be for FW1920. It will be inspired by a very interesting project of a friend. We will be integrating new sustainable materials in terms of fabrics and trimming that have been carefully sourced to offer our clients a high and innovative quality.
TPM: When and where this will happen?
Flavia Carbonetti: It will be presented in February 2019.
TPM: What do you think is the biggest challenge for a fashion designer in Luxembourg?
Flavia Carbonetti: Luxembourg is a relatively new to fashion so sometimes is difficult to source materials and quality labor for the fashion industry. But it is well connected to other main fashion cities.
TPM: Do you believe in fashion film industry? Would you like to submit a fashion film related to Einfühlung’s mission, in the future, to international fashion film festivals?
Flavia Carbonetti: Yes, I do. I am very passionate about the film industry and often is my inspiration. It is planned to make a fashion short film in the future to talk about Einfühlung story and values. But it is still too soon.
TPM: There is one important person, in your life, who pushes and motivates you to believe in yourself?
Flavia Carbonetti: My mother. she is the one that has always motivated me.
TPM: How do you think a big brand should motivate their collaborators and team members?
Flavia Carbonetti: By being respectful.
TPM: The best experience in school was… ?
Flavia Carbonetti: Multicultural environment
TPM: Describe us Flavia Carbonetti as a person and how your feelings influence the creativity process?
Flavia Carbonetti: Multicultural. Open-minded. Curious. Determined. Responsible. I work with feelings. I transmit my feelings in the garment I design. I start with a story and I dive deep into it. I process it in my own way and transform it in design.
TPM: Would you like to involve other accessories designers in your future projects?
Flavia Carbonetti: We are not planning that yet.
TPM: How much your experience in fashion school helps you in your career?
Flavia Carbonetti: It helps in shaping your character and learn constructive criticism. And teaches you to be competitive.
TPM: What’s next for you? What are your short-term goals?
Flavia Carbonetti: Next goals are to get to the market with our new collection and make a new collaboration.
TPM: What designers inspire you and why?
Flavia Carbonetti: Vivienne Westwood, for her incredible mindset and revolutionary spirit. Always being true to her personality and values.
TPM: How would describe fast fashion nowadays and how this can damage the industry right now?
Flavia Carbonetti: Fast fashion is superficial. I think we need more substance and values in life.
TPM: There is anyone special who would like to meet in person?
Flavia Carbonetti: I would have loved to meet Franca Sozzani…
TPM: What do you think about the opportunity of selling your collections online nowadays?
Flavia Carbonetti: Einfühlung currently has an online platfor with an e-commerce section, to sell and ship in the EU. We find it useful for our customers that see us at the pop up events and then decide to purchese the item online after trying it on first at the event or in our studio.