Mercedes-Benz Fashion Week Mexico City materializes the aspiration of Mexican designers: the internationalization of Mexican fashion and access to the largest e-commerce platform in the world.
Mercedes-Benz Fashion Week Mexico City (MBFWMx) takes concrete steps to put Mexican fashion in its rightful place at the international level. With the launch of a solid calendar of activities for the rest of 2018, MBFWMx positions the creative proposals of its designers in different forums, enhancing their impact in a single positive message: in the new Mexico that faces the world, the Fashion is a fundamental actor.
The event started with the launch of the internationalization initiative called Mexicanos en New York , which takes Mexican creative industries to the international fashion capital, New York City for ”The Shows” NYFW. The trip continued with MBFWMx, which arrived at the CDMX from October 7 to 12 with 26 different presentations, which made up of 26 designers and took place in 8 different venues. Thus, was a tour throughout the week with a multivenue format for some of the most iconic places of the CDMX, such as the Ángel de la Independencia Monument, the Four Seasons Hotel, Universal Rotative, the Blackberry Auditorium, 54 River , the Galeria Luis Adelantado, El Bosque de Chapultepec and the Ex Convento de San Hipólito.
“A key issue in Mexican fashion is to recognize the decisive influence that the platform of Radek Jelinek, Chairman and CEO of Mercedes-Benz Mexico, has had on the platform. Radek has been a strategic partner and intellectual driver of our efforts and, before his next departure from Mexico to assume new and greater responsibilities within Mercedes-Benz globally, we express our admiration, respect and infinite gratitude for his support to the industry of fashion in our country.” said Cory Crespo, President of MBFWMx.
The opening of this edition took place on Sunday, October 7 at the iconic Ángel de la Independencia Monument CDMX, with the parade of Benito Santos, in which there was a participation of 50 models walking on the plate of the Monument.
On Monday the venue was the Four Seasons Hotel Mexico City, “The Luxury That Defines the City”, after its remodeling, this iconic hotel in Mexico continues to be a key player in the events that mark the agenda of this city. That is why we saw three collections by three different Mexican designers in their different spaces. For the first time in the history of the hotel was a parade in its legendary and unique garden, which located in Paseo de la Reforma, had become an oasis in this cosmopolitan and avant-garde city. The designs of Sandra Weil merged with the beauty of this garden witness to the history of Mexico.
In addition, at night, fashion merged with the mixology, the Julia Y Renata show presented by Nikon and Alexia Ulibarri show presented by Häagen Dazs, were accompanied by the collaboration of Monkey Shoulder and Glenfiddich for the Fifty Mils cocktail bar, the famous bar of the Four Seasons Hotel Mexico City, which recently entered the list of the 50 best bars in the world. The creations of these designers saw the light in one of the most famous corridors of the hotel, the corridor that leads to Fifty Mils. Tonight, without a doubt, it is an ode to creativity, both textiles and liquid gastronomy.
The next day, the first parade was at the Universal Press Headquarters with Kris Goyri presented by Mercedes-Benz. The designer presented his new collection with 30 different models.
On Tuesday afternoon, in collaboration with Amazon Fashion – one of the main partners of this edition – were showcased two fashion shows that stand for innovation; Lorena Saravia and Anuar Layon shows. In addition to the fashion shows, Amazon Fashion launched the exclusive sale of the latest collections of the designers.
On Wednesday morning, at RÍO 54 location, we had the pleasure to see Colectivo Diseño Mexicano presented by CDMX with a block of 3 designers: Arkatha with a collection focused on womenswear, Manov with its collection focused on menswear and Ocelote with a new new proposal for both menswear and womenswear.
Boyfriend’s Shirt followed with an amazing collection for Spring/Summer 2019 featuring deconstructed looks, with focus on an accurate tailoring.
Lydia Lavin closed the morning shows with her Spring/Summer 2019 Collection on Wednesday. On the same Wednesday afternoon, in the context of an interesting trend in which Mexican design has become increasingly relevant due to its talent and the growing interest of the public in its identity, decided to join this movement to collaborate with the designer Francisco Cancino, co-creating the capsule collection: “JULIO por Francisco Cancino”. The extraordinary result of this joint work perfectly reflects the sum of the experience and prestige of the brand in the national market with the contemporary and sophisticated design of Francisco Cancino, who throughout his career has demonstrated a great capacity to innovate more from the lines of artisan design.
On thursday, at the San Hipólito Ex-Convent, CENTRO. Fashion School. brought on the catwalk at MBFW Mexico few of their best fashion students, nine young designers’ future.
At CENTRO.”You’re not going to school. You’re going to work.”
Here, raw talent meets polished professionalism. Serious intersects with fun and a thousand extra course hours mean success in no time. With a degree from CENTRO. you won’t need to worry about applying for jobs. You’ll be too busy creating them. This is the business of creative industry.
Thursday was a whole day of different presentations, in the morning CENTRO Fashion School started, followed by Lands and Bernarda presented by Fashion Week Academy, returning in the afternoon with Mexico Diseña by Elle followed by Rcano, The Pack and Daniela Villa.
“These lands are indefinitely wild for us to wonder, make them… LANDS OF YOUR OWN”
BERNARDA Spring/Summer 2019 is about strong women who live in an urban and cosmopolitan background.
THE PACK is a concept developed in Mexico City. It’s clothing manufactured under fair labor standards and the mission of using environmentally sustainable materials. It’s a project focused on making clothes with a positive impact on society. The price is equivalent to the value of the products. This project represents a conscious alternative, consisting of values shared with historical and contemporary admirable characters.
Daniela Villa was born in Tijuana, Mexico and she started studying design and art. It is presented in the contest Elle México Diseña remaining in the final, since then it has presented its collections in Intermoda, Winter Beach and MBFW Mexico, among other platforms. The brand was born from the need to materialize the silhouettes that define the free woman with bohemian spirit.
MÉXICO DISEÑA BY ELLE
Thus, on Friday morning the runway was inside the beautiful Bosque de Chapultepec, where Mexican designers Pineda Covalin and Armando Takeda made us live a different experience.
In the afternoon returned to the San Hipólito Ex-Convent for Azulay, Galo Bertin, LUST, Hua runways presented by DOS EQUIS, making the great closing of #MBFWMx with Alfredo Martinez presented by Marca México.
For some years, Alfredo Martinez has positioned himself as one of the most outstanding designers in Mexico. From Guadalajara, Martinez founded his own fashion house in 2010 and since then, his name has been synonymous with elegance, glamour and the empowerment of women. For this new Spring / Summer 2019 season, Martinez took as inspiration the international fashion icon, native of Guadalajara, Gloria Guinness.
The week closed with the first Mercedes-Benz Fashion Week Mexico City Trade Show. It was a sales corner in charge of Colectivo Diseño Mexicano, which presented about 20 brands available for sale on October 13 and 14 at Rio 54. It was an event open to the public with which MBFWMX ended, in the framework of the celebration of World Design Capital in the CDMX.