Nogol Zahabi has risen to become one of the most well-respected architects working today. Her architectural background will become widely recognized and will cover extensive ground in fashion industry very soon through www.ArchitectureInFashion.com – the first platform to sell only Architectural wearables. Nogol’s ability to masterfully blend space and light in subtle forms has turned her into a central figure in the discussion of contemporary sustainable design in fashion buying. It all started in 2015 with a simple idea of comparing buildings with fashion.
Nogol Zahabi was born into a family of architects. Since both her parents were full time architects, most of the time she had to accompany them at construction sites after her school and even she had to do her homework on the sites. Her constant interaction with the world of architecture made her very much enthusiastic about buildings and construction. When she was a teenager she was also very much influenced by her artist grandmother as well as her mother to follow fashion. After following her childhood interest she was graduated from Architectural Association School of Architecture in London with AA Diploma and RIBA Part 2. The combination of her professional accomplishment in architecture together with her natural talent and passion about fashion resulted in the development of this platform that aspires to bring more people from these two professions together.On this rare occasion, Nogol Zahabi was kind enough to sit down and answer a few of our questions regarding her project #ArchitectureInFashion
Read ahead our exclusive interview with Nogol Zahabi, founder of #ArchitectureInFashion
TPM: Why have you chosen to launch Architecture In Fashion?
Nogol Zahabi: It always starts with oneself. What you need, you go after. It was the same for me. I thought about it in 2005 when I was going up and down Oxford Street and High street Kensington to buy myself an architectural outfit for my next jury.
I was ready to start the platform in 2015 and after researched I noticed nobody started such a platform so at the beginning of 2017, I ordered the platform and we could launch it at the end of that year.
TPM: What ‘lifestyle’ does the Architecture In Fashion promote?
Nogol Zahabi: I cannot say Architecture in Fashion promotes a specific lifestyle. I don’t want to choose names or specific words, because then I need to stick with them limiting my creativity. I want to think freely and want to move with time so I can only say it promotes an UNIQUE lifestyle in present and future time frame.
TPM: What is the biggest challenge to launch an e-commerce nowadays?
Nogol Zahabi: I would say to reach the potential buyer! Surely more factors affect how much the consumer might be willing to spend – but your architectural brands are made with an unique design and craftsmanship.
TPM: What type of costumer should buy from Architecture In Fashion?
Nogol Zahabi: Definitely people whom appreciate craftsmanship, uniqueness, designed and a different angle from what is available everywhere else in the market. It is for the people who want to wear different but not just any different. Different with knowledge that these designs followed the design rules such as, harmony, comfort, beauty, dominancy, scale, and so many other criteria that a good design needs to have.
TPM: Do you feel the same people who buy architectural clothes or accessories can buy specific home design labels too from your platform in the future?
Nogol Zahabi: I think I would love to focus on Wearables. They are so vast with so many designers in the world that I would like to focus on. And every year new graduates in the Fashion and Architecture industry join the market.
TPM: How did you scout the actual brands as partners in the collaboration? How they made the difference and what a brand should have to join Architecture In Fashion?
Nogol Zahabi: They need to have the criteria, which make them both architectural and wearable such as the harmony, comfort, scale, beauty, geometry and shape, volume, material, texture, harmony and etc. I also encourage sustainable designs much more than non-sustainable ones.
TPM: What kind of project will join Architecture In Fashion in the future?
Nogol Zahabi: This year we already participated in ‘Milan Design Week’ in Italy and ‘Feeric Fashion Week’ in Romania. And we are also going to be in ‘Lugano Design District’ in Switzerland.