Sigrun: Viking, designer, author and artist

Sigrun Bjork Olafsdottir, designer, artist, and an author was born and brought up in Iceland.  Unlike many young girls who dreamed of fairy princesses and other sugary confections she was at heart a warrior with a fertile imagination built on stories of Vikings and  Nordic Gods, creating a strong, artistic, dynamic woman who has taken that sense of wonder and filled her world with a design aesthetic that would sit as easily with Oden in Valhalla as it does it in urban London.  A fashion statement with a historic twist.  

Designer Sigrun - Iceland June 2018
Designer Sigrun 
Photography by James Alexander Lyon

The name Sigrun is one that dates back to Viking times, to one of Odin’s Valkyries to be specific and means “Victory Rune” or “She who conquers”.

Starting out in the accessories market with her leather craft work she has since built a strong reputation for her ethically sourced and recycled materials.

As a designer, you can see the strong historical influences in her work, but a far cry from theatrical the garments are practical and unique enough to make a statement.

With her SS18 ready-to-wear collection, Sigrun aims to embrace femininity and masculinity, wanting every person who dares to wear garments from her collection, to feel powerful and brave. Aiming specifically at the office Vikings and Valkyries, Sigrun brings history and fantasy into the modern age.

Designer Sigrun
Photography by James Alexander Lyon

Viking chic has become something of a daring step and allows the wearer to become something new and makes a statement that cannot be mistaken, Sigrund has created a line of ready to wear clothes that are second to none and eye-catching in a way that is brash and strong.

To learn more about this amazing designer See

For press and media Inquiries

For tickets to the iKons show and to see Sigrund’s latest collection for men and women click the ticket link here. 


commercial makeup artist

JamesC is an artist. Starting his career in make up design and hairdressing at the King's Theatre, Scotland, he has since built a solid career across the UK and South Asia, becoming a respected figure in the creative arts and media. With a reputation for clean, simple, commercial make up, and having worked extensively in film and TV, fashion and print, as an all round media make up designer, JamesC is known for his artistic flair and for consistently demonstrating his keen ability to successfully interpret the client's brief. As comfortable in front of the camera, as he is behind the scenes, he has also successfully appeared as a character actor, in a variety of projects. JamesC is also a respected columnist and contributor for several online publications."

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