The Bluebeards Revenge grooming brand brings something fresh to the market with tongue in cheek humour nestled against a professional grade men’s grooming range.
Taking back the concept of being a man with a broad brush sense of humour, it’s giving back a sense of gruffness to the act of shaving and making the barbershop a male preserve again and bringing a sense of old-fashioned striped poles and leather chairs.
Looking at the range its subdivided into categories that work on different levels. With a focus on the shaving element of the old-fashioned to it with a strop and open razor featuring heavily.
There is something reassuringly blokey about this that harkens to an older period in history.
From the consumer side we can see that the company has taken time to think about its target audience bringing a strength of curation to the process with accessories carefully chosen to meet the needs of home grooming with just the right edge of premium luxury to make it an indulgence without losing that sense of practicality that is so evident in the range.
Male grooming being a massive and ever-evolving market that can be subdivided into two, The Bluebeards Revenge is firmly in the bloke field and a welcome break from the softer utilitarian grooming ranges with its consistency of look that says gruff and manly with a wink and a nod to the essential humour behind it.
As welcome in the home, it’s also become a staple of the barbershop with its professional range that can and is a respected artisan brand with stockists globally and firm vegan-friendly stance is anti-animal testing making it a strong contender in the world market for professional and consumer products.
However it’s not all fun and sly nudges and blokey jokes, there is a serious side the brand that aside from its pro collection, they have strong ties to Army, Marine and cancer charities with an emphasis on the health and mental well-being of men.