Elvis & Kresse Win Top Charity Award

The last 1.5 months really have been quite something. First the BBC, then
our workshop and pop-up in London, and now an award.

Last week on Thursday we had the prestigious honour to attend the Spirit
of Fire Awards as nominees for Supporter of the Year (Non-Beneficiary),
which we were later awarded. This specific award is presented to someone
who has shown exceptional support to The Fire Fighters Charity, despite not
being eligible for support themselves.

The Fire Fighters Charity’s Spirit of Fire Awards recognize the support and
dedication of firefighters and fire and rescue service personnel from
across the UK. This year was the 75th anniversary year of The Fire Fighters
Charity – the UK’s leading provider of health and wellbeing services for
the fire community – and the Spirit of Fire Awards was hosted by BBC
Newsreader, Nicholas Owen.

(Elvis & Kresse- Winners of Spirit of Fire Awards, Supporter of the Year Non-Beneficiary 2018)

We are honoured and grateful for winning the award. It was a great
recognition of our commitment of donating 50% of profits from our Fire-hose
Collection to The Fire Fighters Charity, which we’ve been doing for the past 13 years.
Positivy does breed positivity and we always believe in doing more and
being better. As children we are taught to be kind, share and give, and
this is something we strongly believe in as to this day – and possibly even
more so as our business has grown throughout the years. It is our
responsibility to make a change and be the change we want to see in the

(Elvis trying to get into Downing Street)

Speaking of Elvis & Kresse’s award, Chief Executive of The Fire Fighters
Charity, Dr Jill Tolfrey, said: “Kresse (MBE) and James’s commitment to
donate 50% of Elvis & Kresse’s profits from its hugely successful fire hose
range has meant that The Fire Fighters Charity received £28,000 from the
company in 2017 alone. Not only is their ethos of recycling old fire hose,
saving it from ending up in landfill, an admirable and worthy principle,
but their decision to support our Charity has meant that – through their
good will – each person who buys a bag, belt or wallet from Elvis & Kresse
is directly helping us to deliver life-enhancing support to a member of the
fire community. This award is therefore thoroughly deserved and I am
grateful to both Kresse and James for their continued support.”

James (aka Elvis) got to join the other nominees and winners for a
reception at No.10 Downing Street that was hosted by Home Secretary, Rt Hon
Sajid Javid MP.


Editorial Assistant and Fashion/Beauty Journalist Intern for Trend Prive Magazine. Has a passion for writing in fashion, trends, humanitarian, luxury, sustainable, and eco-friendly style of life.

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