Persian Idea – Iran-based innovative ecosystem for the development of the fashion system – debuted in Italy with a long waited fashion show that had the honour to close the 94° Edition of PITTI UOMO, on 14th June at Hotel Baglioni, Florence.
The fashion show – which came as conclusion of a long day of workshops and seminars and that was followed by a special dinner – brought onto the runway the 2019 spring-summer collection, presenting an innovative vision of fashion which has the aim to bring back to the center the Human being, seen from all its cosmopolitan and multicultural perspectives.
The Humanity of Human is the essence of Persian Idea’s manifesto and it is the synthesis of the research for unity through the pluralism of traditions and cultures which charactherize the whole activity of Persian Idea. It’s a path towards the enhancement of the human being which involves an eco-sustainable, functional and rationale approach. The whole chain – from creation to production – is based upon highly innovative technologies able to protect the enviroment and to abolish wastes. A vision that translates into garments whose aesthetic is minimal: cuts recall geometry; colors span from white, blue and black, basic nuances broken by coloured details, azul, mustard yellow, orange.
The land of “One Thousand and One Nights” becomes the center of a new creativity which combines the antique with the contemporary, the particular with the universal: modernity is not meant as a destination anymore but as a route and the ethical concepts of all cultures are the same and create the trait d’union between different styles.
Persian Idea Mode ArTech, Iran-based private company founded at the beginning of 2018, is a leader ecosystem in the activities of design, training and media for the fashion industry. It manages all the phases of the fashion chain, from creativity to production, through its specific divisions: design studio, the innovatively equipped office which gathers the most talented Iranian and international designers and is made up of two design departments, one sampe-making and one 3D department; the public relations, media & event planning area, the Educational Center, the Reaserch&Develpoment hub; and, finally the directly controlled showroom and Art Gallery.