MAGA is an upcycling, self-empowerment brand that was created in 2015 by two sisters, Mridu Agarwal and Gauri Agarwal. Their main objective: to infuse passion, art and unconditional love. In fact, the brand name comes from combining their initials.
MAGA promotes caring for your mind, body and soul. They’re also big on individuality, an aspect of their vision that ties nicely into their upcycling practices.
“Our dream of braiding sustainability and glamour. For the modern spirit in you, that deserves to wear an identity and not just fabric.”
Being that the brand also believes in zero-waste and pollution, they use leftover fabrics for redesign. Due to this unique practice, some items are limited in stock, however, each garment made saves 1-1.5 kg of trash that would’ve otherwise ended up in landfills. These thoughtfully produced garments don’t compromise quality, comfort, reliability, the environment or your sense of style.
“Glamorous yet sustainable way of living, presenting and perceiving the world through clothing.”
A lot of their pieces are reminiscent of Free People’s bold Bohemian style – vibrant patterns, flowy materials and perfectly draped fits. Once you convert the pricing from Indian Rupee, you’ll find this chic, yet sustainable brand is very affordable.