The Rushing Hour is changing the fashion industry in more ways than one.
The Rushing Hour is a clothing brand based on the values of sustainability and ending poverty. Every time a full priced clothing piece is sold the proceeds is given to pay the cost of one month’s education for a girl.
As The Rushing Hour website states their fabrics come from “recycled fabric, the designer leftover rolls, organic cotton, and linen.”
To break it down further their fabrics come from unused fabrics, organic linen, recycled cotton, viscose or rayon, recycled leather, old PET bottles, tencel and hemp. They believe in being creative to use fabrics that are “ethically made” as well as ones that don’t harm the earth.
In addition to their value of sustainability, they also use that to support girl’s education in other countries where it might be hard for girls to receive an education. They work with a company called One Girl in which they donate the proceeds to them to help these girls.
The Rushing Hour states, “We don’t just stop where and how our products are ‘made’. One of the biggest social issues we want to stand up for is Equality! And the first and most important step is providing education for girls in developing countries.”
Though their products are sustainable and help a good cause they are also chic and classy. A majority of their clothing pieces are either black or white, both or gold. The color factor, as well as the designs of their pieces, creates a timelessly classic look with a sustainability factor.