Jeanologia, one of the largest sustainable denim finishing garment companies in the world, set a goal for the jean industry to be water-free by 2025. The denim manufacturing process frequently uses water to produce jeans. Instead, Jeanologia applies innovative production to reduce chemicals, energy use, and water waste.
On World Water Day (March 22), Jeanologia CEO Enrique Silla set the water-free target for the industry, urging more sustainability within the denim industry. “With Jeanologia as the expert technology partner, it is possible, within a few years, for production to use zero water and create zero waste; increasing productivity and accelerating time to market,” Silla said.
Spain-based Jeanologia has a huge reach within the denim market: 35% of the 5 billion jeans annually produced are made with Jeanologia technology. The brand’s products and solutions are currently being implemented in more than 45 countries, ranging from Mexico to Morocco. Major brands such as Levi’s, Abercrombie & Fitch, Polo Jeans, Diesel, and Hilfiger Denim all use Jeanologia for finishing denim.
Jeanologia has been recognized for its eco-friendly approach to garment manufacturing. The brand won the WGSN Global Fashion Awards in 2014 for its pioneering of ozone and e-soft laser technologies that minimize energy, chemical, and water waste. “If we develop products in an eco-efficient way, we will produce an eco-sustainable product and bring a sustainable product to the market, achieving one of our company’s objectives: to reduce environmental impact in its entirety, not partially mitigate it,” Silla explained.
Just this past month, Jeanologia techniques have saved over 800,000 cubic liters of water, equivalent to 283 Olympic-sized swimming pools. “Water generates life and prosperity, and its care is essential for sustainable development,” Silla said. “We continuously work to increase awareness and involve everyone while reducing the water footprint, and without losing competitiveness or compromising on design and quality.” Approximately 8 million cubic liters of water were saved in 2017, and Jeanologia hopes to continue the trend to minimize water waste.
Besides water, the Jeanologia technology has also eliminated the use of chemicals like potassium permanganate and pumice stone in the denim process. Silla considers the progress part of the “detoxification of jeans.”
Jeanologia’s innovation and minimization of water waste propel the fashion industry forward into a more sustainable future.