So Just Shop – Empower Women Through Sustainable Economic Development

So Just Shop is an accessories, homeware and gifting marketplace working directly with women-led artisans from some of the most vulnerable communities in the world. So Just Shop enables you to reach untapped artisan talents from all over the world, giving customers the opportunity for exclusive products and find out the stories behind them.

So Just Shop works directly with artisans on design and product development, supply chain transparency and mobile payments ensuring all of the products are ethically, and where possible, sustainably made.

The mission is to empower women through sustainable economic development by developing design and technological solutions to overcome barriers to international trade. The aim is to raise 250,000 women and their families, from some of the poorest communities in the world, out of poverty and you can be part of this.

Buying products from So Just Shop can help transform the lives of some of the most impoverished communities in the world, whilst showcasing the stunning craftwomanship that customers will love.



They work with women-led artisan groups across Asia, Africa and Latin America. Using traditional techniques weaved into contemporary designs; they support these women to produce a wide variety of products including jewellery, accessories and homeware.

“We weave to pay for our children’s educations or to feed our families. It’s work we love because we’re all together facing the same challenges and sharing the same successes… We don’t know all the places our weaves go in this world, but we know that people everywhere like them very much.”

Sunita, Senior Weaver for Women’s Weave, Madhya Pradesh, India


“I employ 5 artisans to make jewellery for Artisan and Adventurers providing secure income for my family and the families of the artisans I employ. Recently, I have been able to expand the production facility built at the back of my house and looking to train new staff.”

Benta, Jewellery Maker, Nairobi, Kenya

Find the full So Just Shop collection at –

Catalina Magee

Founder / Owner of Trend Prive Magazine. Romanian-born American, "seasoned" in Italy, "cooked" in Germany and currently serving in Israel. NCIS Special Agent in Charge EA.

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