We Have Our Eyes On Loella Cosmetics


London-based cosmetic tools company Loella launches makeup brush collection that is not only fabulous to look at… but also 100% vegan and cruelty-free.

Image Credit: Loella Cosmetics

The era of boring black makeup brushes is officially over. Against the backdrop of the colorful cosmetics industry, Loella aims to bring the same amount of fun and glam to the process of applying makeup. And one thing is for sure… Loella brushes are anything but boring!

The company has recently launched their first makeup brush collection; the Girl on Fire collection. Witty names are in the DNA of the company, with all brushes being named as if your own girl squad is helping you put your makeup on. With ‘Powder woman Penelope’, ‘Need to conceal Chloe’ and ‘Blend me beautiful Betty’ everyone will be able to create a flawless face.

More importantly perhaps than their looks (although they really are on fire!) is the fact that all brushes are 100% vegan and cruelty-free. The super soft synthetic hairs of the Loella brushes pick up product perfectly and are suitable for the application of both liquid and powder makeup. You can therefore contour, brush and blend with a clear conscious.

Image Credit: Loella Cosmetics

Loella brushes are the new must-have staples in your makeup bag! The full Girl on Fire brush set includes 10 brushes that will cover every part of the face. It is available on the Loella website (www.loellacosmetics.com) for GBP 49.95 or $65.

Adrielyn Christi

Senior US Fashion Editor and PR for Trend Prive Magazine. Finding the latest and greatest in fashion and to have the ability to share it with the world is truly my passion.