What Does Victoria Beckham’s New Partnership With Target Mean For The Fashion Industry?

There’s no doubt Victoria Beckham’s collections are some of the most desired to be hung in a woman’s closet. The silhouettes, the cuts, the seams and fabrics of each piece are made with a notion to conform to the curves of a woman’s body. So, with that in mind, how could a girl not own at least one piece, right? She’s the epitome of a classic style.

LONDON, UNITED KINGDOM - SEPTEMBER 15: Victoria Beckham attends the Vogue party during London Fashion Week SS14 at on September 15, 2013 in London, England. (Photo by Danny Martindale/WireImage)
LONDON, UNITED KINGDOM – SEPTEMBER 15: Victoria Beckham attends the Vogue party during London Fashion Week SS14 at on September 15, 2013 in London, England. (Photo by Danny Martindale/WireImage)

Announced today, the ex-Spice Girl is collaborating with Target on a limited-edition collection which will include apparel and accessories for women and children. The collection for Target is set to launch on April 9th, 2017, at all of the US retail physical stores as well as Target.com in the United States. The collection will be available in stores until April 30th or until supplies last, which we believe will sell out in a matter of hours.

LONDON, ENGLAND - SEPTEMBER 18: Victoria Beckham attends A Green Carpet Challenge BAFTA Night during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by Jeff Spicer/Getty Images)
LONDON, ENGLAND – SEPTEMBER 18: Victoria Beckham attends A Green Carpet Challenge BAFTA Night during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by Jeff Spicer/Getty Images)

She is not the only high-end luxury designer to do a collaboration with the major retailer in the past few years: Missoni, Lily Pulitzer and Philip Lim are just to name a few, but Beckham is one of the bigger names that Target customers would recognize. Beckham, along with many other luxury designers put a hefty luxury price tag on their collections, and that’s because they`re made with quality fabric and no detail is missed. I mean, that’s what we should expect, right? Quality over quantity.

NEW YORK, NY - SEPTEMBER 13: Victoria Beckham seen out in Manhattan in a flowy pleated, lime green velour skirt on September 13, 2016 in New York, NY. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY – SEPTEMBER 13: Victoria Beckham seen out in Manhattan in a flowy pleated, lime green velour skirt on September 13, 2016 in New York, NY. (Photo by Josiah Kamau/BuzzFoto via Getty Images)

What does this mean for the luxury fashion industry as whole, and for the designers that create their collections based off the luxury retail market? We all want to own that ONE piece from these luxury designers, which is their goal. They want us to purchase their items as they have created and at that particular price point. What do these collaborations say on behalf of the designer? The high-end retail market is one separate from the rest and the value and quality is compromised once a designer goes down the road of collaborating with mass retailers. Although consumers are getting a coveted designer piece at a much lower price, the quality and originality is gone.

NEW YORK, NY - SEPTEMBER 12: Victoria Beckham seen out in Manhattan on September 12, 2016 in New York, NY. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY – SEPTEMBER 12: Victoria Beckham seen out in Manhattan on September 12, 2016 in New York, NY. (Photo by Josiah Kamau/BuzzFoto via Getty Images)

To own a piece of an original collection from designers such as Beckham isn’t for everyone. Why try and compromise the relevancy of the designer?

 

Adrielyn Christi

Senior US Fashion Editor and PR for Trend Prive Magazine. Finding the latest and greatest in fashion and to have the ability to share it with the world is truly my passion.