I WANT TO GIVE WOMEN WINGS
ALEXANDRA FRIDA showcased her Spring Summer 2016 Collection during New York Fashion Week with FTL Moda at Vanderbilt Hall in Grand Central Terminal on Sunday, September 13 at 5 PM. The emerging model Shaholly Ayers, a congenital amputee appeared in the FTL Moda Show for Alexandra Frida Designer.
Alexandra’s life story is coloured by two important influences: her Grandmother and the planet. Throughout her childhood Alexandra lived in Zaire, Nigeria, England and the Netherlands. These colourful experiences, tastes and cultures have fuelled her imagination and are reflected in her work.
ALEXANDRA FRIDA is an Amsterdam based ready-to-wear label. It embodies the designer’s thrill for adventure and embraces comfort, sensuality and classic feminine expression. The designs accentuate the female silhouette highlighting the power of a woman’s body while fabric and prints bring out the playfulness of her character.
FRIDA is the iconic feather print created ALEXANDRA FRIDA. The print is part of each character in a list of personalities created by ALEXANDRA FRIDA for her ready-to-wear label. The characters are named after the ones dearest to Alexandra, whose presence has influenced her life.
The feather print plays a key role in ALEXANDRA FRIDA’s work and is reinvented in each collection. It’s based on a photograph of microscopic moth wings and expresses her unconditional love for every form of nature
The FRIDA feather print embodies the strife between a woman’s search for strength and confidence with a need to be sensual and mysterious.
Shaholly Ayers, who is a congenital amputee just below the elbow on her right arm, has defied tremendous odds by becoming one of America’s most dynamic rising models. In fact, she has been featured in GQ, US Weekly, Glamour.com and most recently the Mercedes-Benz prestigious New York Fashion Week in 2015. Through modeling she has been able to use her courageous story of overcoming adversity to empower youth and participates in a non-profit organization for amputees.
According to the Department of Labor, 56 million Americans with disabilities have over $175 billion in discretionary spending power. The disability market is four times larger than the sought after “tween” (8-14) market. However, in 2012 only 3% of Fortune 500 companies developed marketing campaigns that featured people with disabilities. Global Disability Inclusion works to bridge this gap.
“At Global Disability Inclusion, we help companies identify opportunities in their workforce, workplace and marketplace to be more inclusive of people with disabilities,” said Meg O’Connell, Managing Partner, Global Disability Inclusion. “We are thrilled to partner with FTL MODA and provide an additional resource to companies looking to improve their reach in the disability market.”
“We are thrilled to confirm our partnership with Global Disability Inclusion, LLC. After our synergy for the February show in NY and fashion week in Milan, Italy we are pleased to have their participation in the September 2015 show,” said FTL MODA Producer Ilaria Niccolini.
ALEXANDRA FRIDA SS16 READY-TO-WEAR NYFW
Art Direction: Pablo Patanè
Make Up: Einat Dan
Hair Style: Cutler Salon