Benefit Cosmetics Launching GALifornia Blush

GALifornia Blush (Source: loveliness.pl) San Francisco based cosmetics company, Benefit Cosmetics, is launching an exciting new product. In March, they will release their GALifornia Blusher. This blush has pink and gold hues perfect for sparkling and shimmering cheeks. With grapefruit and vanilla scents infused into the product, you are sure to look and smell amazing. A blush brush is included that is perfectly tailored for blush application.

San Francisco based cosmetics company, Benefit Cosmetics, is launching an exciting new product. In March, they will release their GALifornia Blusher. This blush has pink and gold hues perfect for sparkling and shimmering cheeks. With grapefruit and vanilla scents infused into the product, you are sure to look and smell amazing. A blush brush is included that is perfectly tailored for blush application.

GALifornia Cover Art (Source: fashionmonitor.com)

Their packaging for GALifornia has a 1970’s California surfer girl vibe. The golden, shiny glow of the blush represents that warm, sunny California feeling. Such a great way to channel the sun in the cold, winter weather.

Benefit Cosmetics began in 1976 as a tiny shop in San Francisco called the ‘Face Place.’ In 1990 they officially became Benefit Cosmetics and opened a shop at a US department store, Henri Bendel, in NYC. They have been working towards empowering women to look and feel their best for years and years, as well as committing to eliminating animal testing.

GALifornia blush is a must-have for achieving that gorgeous glow.

Nicole Henry

Beauty article writer and YouTube vlogger for TPM.