A Cult Following in The Sustainable Fashion World You Are Going to Love

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A Cult Following in The Sustainable Fashion World You Are Going to Love
April's Capsule Soleil and Blythe Kimono and Bralette

A Cult Following in The Sustainable Fashion World You Are Going to Love
April's Capsule Soleil and Blythe Kimono and Bralette

A Cult Following in The Sustainable Fashion World You Are Going to Love
April's Capsule Soleil and Blythe Kimono and Bralette

Tier 2 and 3 membership only
A Cult Following in The Sustainable Fashion World You Are Going to Love
YSTR Beach House

Tier 2 and 3 membership only
A Cult Following in The Sustainable Fashion World You Are Going to Love
YSTR Beach Club

Tier 2 and 3 membership only
A Cult Following in The Sustainable Fashion World You Are Going to Love
YSTR Beach club Lounge

Tier 2 and 3 membership only
A Cult Following in The Sustainable Fashion World You Are Going to Love
YSTR's Beach Club Fireplace

Tier 2 and 3 membership only
A Cult Following in The Sustainable Fashion World You Are Going to Love
YSTR Beachclub entrance

How would you love to have cut-to-order fashion based around a specific story or theme? Or to have cut-to-order fashion delivered to you each month is curated with goal based around more  sustainable styles into your wardrobe each month. We found YSTR, a sustainable fashion brand that is making sustainability accessible & empowering women to buy in sync with their values all while putting the earth first.

An acronym for yesterday, today, and tomorrow, YSTR creates no mass production and only makes what is sold, therefore eradicating any chances of overproduction and fashion waste. Every step of YSTR’s focus is on their product journey, from concept to production is made in their downtown Los Angeles California headquarters.

The first thing we love about YSTR is their artisan sewers are paid over 3,000% more than average over factory garment workers, therefore supporting fair wages. Now that is sustainable fashion. Not only is it sustainable, it’s chic, it’s laid-back, it’s California style fashion.

The second thing we love about YSTR is their membership. Each month they release a new mini-capsule of limited edition styles. Each mini-capsule is available until the 20th of the month and will be shipped the 5th of the following month. They only make what is purchased, and found that by batching production in small runs, they’re able to produce at a more sustainable cost. The membership model gives an accurate insight into how many styles to produce, allowing the brand to eliminate fashion waste while reducing costs. They then pass the savings onto you, the customer.

Here is how it works:

PICK A TIER
TIER 1 (1 MONTH PLAN) – $119.00/MO Plus Shipping
TIER 2 (3 MONTH PLAN) – $109.00/MO Plus Shipping
TIER 3 (6 MONTH PLAN) – $99.00/MO Plus Shipping

If you’re not into the club model, there is the option to purchase single cut-to-order styles without the retail markup, and still get that Caligirl look and feel. These pieces are all under $200 plus shipping, minus their 2 coats.

The membership does have it’s privileges though, a curated mini capsule is delivered to your doorstep every month. Plus, you’ll receive $500+ worth of exclusive wardrobe styles cut-to-order for you. Exclusive access to the YSTR Beach Club + Private Beach in Malibu*. Whether you’re a member for life or just a weekend, enjoy paddle boards, snorkel equipment with up to three friends the YSTR private beach club.

YSTR’s Beach House

*Beach Club access available for Visionary and Pioneer members only.

To offset their shipping carbon footprint, YSTR plants a tree at the Calamigos Ranch for every box shipped.

April’s capsule is all about Soleil and Blythe, an adorable kimono and bralette. This capsule will be available for purchase on Monday March 20th.

Check back with us here on Friday March 25th to get a first look at YSTR’s newest capsule. You’re going to be hooked from here on out, we already are.

Adrielyn Christi

Senior US Fashion Editor and PR for Trend Prive Magazine. Finding the latest and greatest in fashion and to have the ability to share it with the world is truly my passion.