Alayna Roe is a sustainable project created by Brooklyn based creative Alayna Nieters. She is committed to sustainability by increasing the longevity of garments through redesign of vintage garments and custom redesign projects.
”WE SHOP TO FIND UNIQUE PIECES THAT CAN BE REVAMPED TO BECOME MORE MODERN STAPLES AND AIM TO MEND, DECORATE OR RECREATE GARMENTS TO REDUCE THE NEED TO BUY NEW CLOTHES. EACH GARMENT IS HANDPICKED AND REIMAGINED TO BE A ONE OF A KIND CONTEMPORARY PIECE.” ALAYNA ROE, HTTPS://WWW.ALAYNAROE.COM
Interview with ALAYNA ROE about how to redesign vintage garments
How does your label position itself on the international market?
Alayna Roe positions itself as being relatable in the international market because we all have garments we can’t or don’t want to wear anymore. We want to help you find new ways to want to wear those pieces again. I think everyone can relate to growing out of or staining a garment they love and we want to make it wearable again.
How the label was born and where we can find it exactly?
The website was born in Brooklyn, New York, and can be shopped online at www.alaynaroe.com .
What do you think was the biggest challenge for ALAYNA ROE during the pandemic situation?
The biggest challenge has been adapting to how consumers are choosing to express themselves right now. I want to offer my customers clothing that they want to wear as we start to see the light at the end of this pandemic tunnel. I, for one, will never wear another uncomfortable outfit again.
How do you want to achieve the long-lasting concept for your label?
I hope to achieve the long-lasting concept of my label by continuing to adapt to ethical and sustainable standards and practices within an ever-evolving industry.
How do you determine what is durable design?
I determine durability by sourcing garments that were made well and with quality materials to begin with. Often, this means sourcing vintage garments that were made to live longer than the typical fast-fashion pieces we see today.
What happens to those pieces that didn’t get sold?
They continue to keep my company in my studio. I am working on a slow-fashion model, no seasonal drops, no quick turnarounds, no wasting or trashing unsold pieces.
How far do you go in terms of sustainability?
I aim to be zero waste, I keep all of my scraps for future projects, and am always looking for new ways to recycle what I find I can’t use as well as being mindful of my packaging and marketing materials.
Where could you serve as a role model for others?
I hope to serve as a role model for my fellow dumpster divers. When we stop the consumerist cycle we can start looking at how we can utilize and redesign what we already have without needing to buy anything new.
How fashion industry nowadays can help more the creatives?
We need to push for accountability and transparency in arts industries to support smaller creatives.
Can you tell us a little bit about your references for the last collection?
Comfort! This pandemic has completely changed the way I want to dress and express myself and I want my designs to reflect that.
Which was the best-selling garment from your collections?
My best- selling garments have been my sweaters! I have also found redesigning clients individual pieces to be very successful.
What your label needs right now as a fine art brand in order to achieve the next goals?
My label is working on expanding its sizing to become more inclusive and continue to ethically source the garments I redesign. I am hoping to expand my sizing without taking wearable plus-size garments out of the market.
Which market are you interested in right now for ALAYNA ROE?
I am hoping to break into a plus-size market with my future projects. Size should not determine accessibility to sustainable and fun fashion.
Your favorite all times artists/singers/creatives/icons are… ?
Stacey Abrams is my icon. She has offered me much hope and inspiration over the past few politically tumultuous years. The state of the world takes up a lot of space in my mind and knowing that there are women who are action-oriented and successful with achieving their goals without sacrificing their principals and creative spirit (did you know she also writes romance novels??) offers me some relief.
How do you see ALAYNA ROE after few years?
I see Alayna Roe as being size-inclusive and fully zero-waste and worn by your readers!