J. Cavallo Receives Butterfly Mark

May 17, 2018

Sustainable Luxury Clothing Brand J. Cavallo Receives Prestigious Butterfly Mark from
Sustainability Organization Positive Luxury

J. Cavallo joins fellow awardees Gyunel Couture and Temperley London and other leading
luxury labels.

[MINNEAPOLIS, MINNESOTA]: Internationally-recognized sustainable luxury clothing brand J. Cavallo has been awarded the Butterfly Mark by sustainability organization Positive Luxury. The Positive Luxury Butterfly Mark is an interactive trust mark that provides transparency to consumers of luxury goods about the ethics, sustainability and environmental-friendliness of the member brands’ products. Brands awarded the Butterfly Mark face rigorous evaluation and assessment on aspects of their material sourcing, operations, production and business processes.

“Joining the ranks of the elite group of luxury labels awarded the Butterfly Mark is an immense honor, and a source of great pride for all of us at J. Cavallo,” says J. Cavallo founder and creative director Jeannine Cavallo. “We consistently endeavor to create beautiful garments that are a living blueprint of our values, with people, economics, and the environment at the core of everything we do. Being recognized for those values in this way is both gratifying and energizing.”

J. Cavallo Collection No. 2 features timeless, feminine silhouettes created from exquisite natural fibers and highlighted with handcrafted broderie d’art finishes. The bespoke collection is available online via shopjcavallo.com and via link from the Positive Luxury website.

The Positive Luxury Butterfly Mark is an interactive trust mark that assists luxury consumers in identifying brands that exercise commitments to positive social, economic, environmental and production causes like sustainability, circular processing, income equality and others.

About J. Cavallo: Guided by founder and creative director Jeannine Cavallo, J. Cavallo creates collections utilizing traditional, time-honored couture processes fused with unique natural and organic materials that reinforce the brand’s global perspective and unending commitment to craftsmanship. From its design birthplace in Minneapolis to mockups in New York’s Garment District to immaculate Parisian couture broderie d’art finishes and collections featuring prints, fabrics, and techniques from artisans around the world, J. Cavallo is redefining the concept of modern fashion.

For more, visit https://shopjcavallo.com/pages/about-us.


About Positive Luxury: Positive Luxury is the company behind the interactive Butterfly Mark, a trust mark given only to luxury brands who demonstrate the highest standards of sustainability, social responsibility, and positive environmental impact. The Positive Luxury Butterfly Mark gives consumers confidence in their purchasing decisions, allowing them the power to choose companies who align with and promote their beliefs about ethical, sustainable fashion.

For more, visit www.positiveluxury.com.

Shopjcavallo.com-The Official site of J. Cavallo.

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