Things that I’m here for: the fashion industry reclaiming its time with sustainable practices, and millennials telling the industry that it matters.
In this emerging era of sustainable fashion, it is prime time for companies to become the transparent, ethical innovators that we’ll feel good shopping with. And lucky for us more of them are. According to Nielson’s 2015 Global Corporate Sustainability report, shown below, 66% of millennials worldwide are more interested in spending their money on sustainable fashion. Which means that the fashion industry is being driven by consumer core values, and personally, I think that that is a wonderful progressive leap towards real change.
This key increase in sustainability within fashion has been imperative for two reasons. One is that consumers are shopping differently now. So just as much as brands need consumers to purchase their items, we consumers need brands who are sustainable and worthy of purchasing from. In Business of Fashion’s “Fashion in 2018 – 08. Sustainability Credibility” article, it states that “leading fashion companies will go further, [as they] close the loop of the entire product lifecycle by means of recycling and regeneration.” Most of the textile and packaging waste populating the dumpsters, the ocean, and our air can be reduced, reused, and/or recycled.
The second reason this increase in sustainability is vital is due to the fact that if we continue on this current path of waste, the consequences are economically and socially deteriorating. According to Global Fashion Agenda’s (GFA) Pulse Of Fashion Industry 2017 report, it projects water consumption to rise from 79 billion cubic meters to 118 billion cubic meters within a span of 15 years. In the image below, captured from GFA’s executive summary, it shows that the 92 million tons of produced waste in 2015 is projected to be 148 million tons by 2030. Not to mention that workers paid less than 120% of the minimum wage is expected to rise 52% in millions. The environmental and social impact of this industry is the reason that this emerging era of sustainability matters.
As inhibitors of planet Earth, it is up to us to change our future for the better. And with the fashion industry currently leaving a detrimental footprint on the eco-system, sustainable practices will lift some of the man-made burdens.
How will sustainability within the industry reclaim Earth’s time?
I am certain that with an increase of sustainability in this industry, our planet and people will only reap the benefits. From reducing water consumption, and waste, the benefits clearly outweigh the industry’s current operating methods. Yet, on a more humanitarian note, the transparency that is coupled with sustainability has the ability to cease the unethical treatment of workers. And as I mentioned earlier, personally, I think that this is a wonderful progressive leap towards real change.
This 2018, let’s reclaim Earth’s time alongside these sustainable companies together. Let’s make a lifestyle change – whether as minute as giving away used clothes or shopping consciously – together. Let’s continue to emerge, to thrive in this era of sustainability together.