Human Rights Watch had looked into the world’s top major jewelry brands’ gems/minerals sourcing, putting Tiffany & Co. very high up on the list for sustainability. HRW’s report left consumers much more aware of the origins of all the minerals and gems used in the making of their jewelry.
Along with sourcing, like other non-ethical production processes, gold and diamond mining is linked to significant health hazards, links human rights abuses. Child labor is still a common practice within mining, killing and harming millions working in mines that also pollute our water sources with unnecessary toxins.
Valuing traceability, Tiffany & Co. is not letting these hazards slide and is getting the thumbs in sustainably. With three-quarters of its gold being of recycled gold, and the last quarter is sourced from a mine in Utah, the company has great control and is able to monitor and levy high standards on its production. The brand only sources its materials from known mines, as well as participants in the Kimberley Process Certification Scheme, ensuring ethical sourcing.
Not only does the brand take sustainable principles within their own actions, but Tiffany & Co. is also proactive in the supply chain, having a strong supplier code of conduct and preaching of the elimination of human rights abuses. In efforts to protecting the environment, Tiffany & Co. has made a commitment to preserving the natural beauty in special locations such as Yellowstone National Park and Bristol Bay, Alaska. Just when you would think it stops there, the popular Tiffany blue box and packaging is also all recycled, reducing their environmental footprint.
Where Tiffany & Co. received a strong rating, companies like Bulgari, Cartier, and Pandora had fallen behind on the scale. In fact, legacy brands like Harry Winston and Chopard received low ratings, whereas Rolex hadn’t received any for a lack of information inquiry.
Ethically sourced gems are becoming the biggest purchasing standard for the majority of generations, including Millennials. As sustainability increases across industries, Millennials are in the refusal of purchasing anything other than ethically-sourced gems and minerals. Although this is just more of an eye-opener for fans of Tiffany & Co., it will not be surprising to see many other jewelry brands within the industry step up to sustainability after their lead.