Diane Pernet with the generous support of Mr. Pierre Cardin presents ASVOFF10 at Palais Bulles

The 10th Anniversary Edition of the International Festival 
will occur September 7, 8 & 9 at Palais Bulles of Théoule-sur-Mer .
Open for submissions till April 30th at 
With the great participation of La Ville de Théoule-sur-Mer,
La Communauté d’Agglomération Cannes Lérins, 
the 06 Départementand Région Sud.

The 10th-anniversary edition of  “A Shaded View on Fashion Film” will be held Sept. 7 to 9 at Pierre Cardin’s Palais Bulles, located in the French city of Théoule-sur-Mer on the Mediterranean coast.

A Shaded View on Fashion Film (ASVOFF) is the first annual festival in the world about fashion films. Created by journalist Diane Pernet and launched in September 2008 as a three-day event at the national museum of Paris, Jeu de Paume, ASVOFF which took the form of a full festival showcasing feature films, documentaries, conferences, performances and installations. Pioneering, having brought together names such as Mike Figgis, Alejandro Jodorowsky, Erwin Olaf, Nobuyoshi Araki, WIng Shya, Steven Klein, Chris Cunningham, Chloë Sevigny, Ruth Hogben, Georgie Greville, Elisha Smith-Leverock, Waris Ahluwalla, Maison Yves Saint Laurent, Nick Knight, Johan Renck, Jerry Schatzberg, William Klein, Tim Yip, Larry Clark, Ellen Von Unwerth, Bruce Weber, Inez van Lamsweerde & Vinoodh Matadin, Indrani, Rossy de Palma, Michael Nyman and welcomed by: Centre Pompidou, Jeu de Paume, Milano’s Palazzo Morando, FIAF, NYC, Festival du nouveau cinema Montreal, CPH-DOX, Barbican Art Gallery, Guggenheim, Bilbao, Pica Contemporary Art Museum, Perth with the support of Italian Vogue, Bvlgari, Dom Perignon, FIAF and Kering.

Diane Pernet’s first degree was in documentary film making at Temple University and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai. So the founder of ASVOFF knows how important fashion is in a film.

Held at the Jeu de Paume museum, then at the Centre Pompidou until 2015, the festival focuses on short films in which fashion holds “a proper, definite role,” as stated by Pernet. In 2016 and 2017, it held international editions in Shanghai and Sofia, Bulgaria, as well as showcases during the Cannes Film Festival.

The Palais Bulles, famed for its Space Age appearance and vistas of the Riviera coastline through circular windows and portals, is the work of Hungarian architect Antti Lovag. The fantastical, cavelike structure was the set for a Pierre Cardin show in October 2008 and more recently for the Dior show by Raf Simons for the cruise 2016 season.

The festival’s program will include an in-competition program, out-of-competition films, roundtables by film and fashion industry experts and a selection of documentaries. Among the works being showcased is a work-in-progress teaser of the upcoming “House of Cardin” documentary by American filmmakers P. David Ebersole and Todd Hughes which will be unveiled at the festival.

French TV presenter Mademoiselle Agnès is slated to be master of ceremonies, and previous jury presidents, including Michèle Lamy, Dries Van Noten, Olivier Saillard, Rick Owens and Jean Paul Gaultier, will be part of the 2018 jury.

Pernet did not confirm the name of the jury president, saying discussions were ongoing. Cardin has been named as president of honor of the festival and is designing the trophies that will be handed out to winning film-makers and actors.

Open for submissions till April 30th at