Urban womens and menswear brand Faith Connexion channeled the aesthetic of recycling and reusing to create seemingly contradictory looks for their fall/winter collection. With fragmented lettering transposed atop elegant trousers or sequined bomber jackets paired with a conservative suit, Faith Connexion provided a unique take on winter fashion.
Most of the garments have reversible linings, allowing customers to reuse various pieces for different looks. These linings are even marked “reusable” with a space of space for the owners’ name. This type of innovative, almost satirical, approach to fashion is what makes Faith Connexion unprecedented.
Faith Connexion is unique not only in style but also origin. The brand was founded in 2004 by Ilan Delouis, and later acquired by Groupe Allard. It has been speculated that former Balmain creative director Christopher Decarnin leads Faith Connexion, especially since president of Groupe Allard Alexandre Allard is credited with reinvigorating the Balmain brand. However, there has been no public statement of an individual with creative control; instead, the brand openly works with a variety of Paris-based designers.
French Connexion’s fluid mix of designers and creative team has insured a variety of style within collections. Their latest fall/winter collection, for example, offers collaborations with Spanish model Sita Abellan, Naples-based denim line NTMB, and designer Dionysios. The line even partnered with Disney to produce nine pieces that incorporated Mickey Mouse to celebrate the character’s 90th birthday. “We have gathered a creative tribe whose energy is the inspiration behind our house, a boiling bucket of creativity,” Faith Connexion stated. “It is this tribe that creates this variety of aesthetics.”
The Faith Connexion fall/winter collection features everything from graffiti-inspired jackets to Mick Jagger-esque rocker outfits. The brand displayed sleek jumpsuits, mini dresses, and oversized coats.
The androgynous aspect of streetwear is what Faith Connexion does best. Celebrity fans of the line include Kanye West, Beyonce, Lil Uzi Vert, and Rihanna– all donning the brand in everyday life. Faith Connexion considers themselves a “casual luxury” line that celebrates individual streetwear style.
“What can the world of high fashion learn from streetwear? The street is synonymous with spontaneity and truth, and we want to reproduce the same raw urban energy,” the brand stated. “We believe that fashion belongs to the street. We want to be accessible, authentic.”
Faith Connexion is carried by a variety of high-end stores such as Saks Fifth Avenue and Barneys. The also brand opened their flagship store in the Soho neighborhood of New York, stating the Big Apple lifestyle suited the brand’s aesthetic.
“Soho is an amazing location where the new Millennials merge with the wealthy traditional from all over the planet,” chairman and CEO Alexandre Allard said. “We chose this particular location on Mercer Street because our immediate neighbours are about customisation. Nike Lab 3×1 are inviting clients who like to have something unique. We wanted to contribute and reinforce a special ‘made to measure’ area on Mercer.”
The Faith Connexion brick-and-mortar offers a unique DIY design studio for customers to customize products including distressing jeans and unique embroidery. The store also partners with artists to host exhibitions. This interactive approach is what separates Faith Connexion from not only other fashion brands but also tech-obsessed social norms.
“We realised that [opening a store] was the only way to convey our message fully,” Allard said. “At our store we hope to make our client realise that in a world getting ready for robotic and AI domination, hand-made energy will triumph. The digital world is a giant vacuum that will create thirst for physical experiences and human energies.”
The Faith Connexion fall/winter collection mixes vintage with modern, casual with cool, for a luxury take on streetwear. Regardless, though, the brand remains in a paint-splattered leather shroud of creative mystery. And Faith Connexion wouldn’t have it any other way.