Australian designer Alice McCall made her stylish NYFW debut with her eponymous luxury clothing line. McCall’s celebrity-beloved brand already has a growing amount of buzz in the U.S. after Beyonce donned a matching shirt and skirt combination outfit, but her place in the international fashion world is solidified after her successful show.
McCall’s signature jumpsuits and cocktail dresses brought flounce to the fall season on the runway. Her first NYFW was well-received, with It girls like Alexa Chung watching the catwalk as stylish models strutted past. McCall’s collection featured feather details and embroidery, adding a vintage flair to her effortlessly youthful brand.
McCall seeks to create “powerful, strong female silhouettes,” as she described. The standout gown of the collection was made for awards season; even McCall told reporters she was hoping the piece would be selected for the Academy Awards runway. “There’s a gown that looks like an Oscar….it’s gold and fabulous,” McCall said. “There are definitely some pieces that would be worthy of the red carpet.”
For retail, McCall has positioned her brand to appeal to both mothers and daughters, offering conservative dresses next to youthful jumpsuits and cocktail frocks. Yet all pieces maintain a level of luxury and classic style. “I believe in quality and a unique product and something that has longevity because I am not dictated by trends,” McCall said.
The NYFW show comes at a time of change for the brand. McCall stresses the elements of luxury at a reasonable cost. With most dresses retailing at an average of $300, McCall has hit a sweet spot of affordable quality. “I’m mindfully elevating the brand, giving it a slightly more premium feel but that’s without alienating our core customer base,” McCall said. “I belief now is the best time to be showing at NYFW.”
Alice McCall clothing is available on Net-A-Porter, Shopbop, Moda Operandi, and Intermix.